There is no toilet on ZOOM
Reinventing Conferences for the Digital Age
Many discussions and conversations today revolve around what the future of conferences and meetings will be like. Almost every day Fabian and myself discuss with partners how and to what extent virtualization can be used by organizations. We advise companies on how to create added value through video conferences, webcasts and so on. It's all there. Yes! There is added value. Yes! There are opportunities.
What I am missing deeply.
It is said that the most important thing about conferences are the breaks. And although I strongly believe in the importance of careful curation, I think that is true. So one thing is forgotten when we reflect on virtual conferences and it is the key difference between virtual and physical meetings:
There is no queue in front of the WC
What does that mean? At online conferences there is no room for coincidence, no opportunities for serendipity. No encounters in the queue at the bar for a beer. No random exchanges on the way to the toilet. No conversation during the break that opens new horizons and perspectives. No beginning of relationships. No flirting with the person sitting next to you. No memories of shared experiences that we have experienced with all our senses. Because chance is locked out.
As a company, we believe in the value of encounters. The linden tree stands for this moment.
It is therefore good that the world is opening up again and that encounters become possible soon. It is good that we can open ourselves and get in physical contact with others - serendipity needs curated opportunities. I am longing to feel this sensory overload again. Or as Mark Shayler and the incredible guys from the Do Lectures put it:
Interesting things happen when you do interesting things.
These observations make me wonder: how can we design spaces to provide more opportunities to feel and experience serendipity in the virtual space? Curious to hear your perspectives!
TheStadiumBusiness and TheTicketingBusiness
4 å¹´Hello Dominik Isler - thanks for the nudge! Interesting topic to explore... I'm sure the architects/designers of the world are working on this right now. But us event organisers (curators) - what can we be doing? Random encounters at 1-2m distance... Lottery meetings... Speed dating on chquerboard floorplans.... Random seating plans for lunch breaks... "Meet a sponsor" slips in the lunchbox (because they're won't be any buffet queues for a while)... We are exploring/brainstorming all of these. Of course, digital encounters are fine (Facebook/Tinder have built their businesses on them) but everything reconnects and gain value in the real world. As humans we are gifted all five senses. Online only offers connectivity via a few of them (mainly 'hearing' and 'seeing'...)... We need (with apologies to XTC) Five Senses Working Overtime when our events in the real world re-start - and we need that 'spark of random nature' to make them memorable.
AI-driven solutions for marketers, designers and business Unique AI-powered design strategies and hands-on workshops.
4 å¹´Ein Grund mehr um im n?chsten Leben m?nnlich zu werden!
Founder und Owner bei Panda und Pinguin GmbH, der Agentur für Storytelling
4 年Vielleicht auch ganz gut. Auf der M?nnertoilette etwas zu besprechen, war bisher für mich eher schwierig.