“Together Talks” #134: Vegan Pop Eats - presented by KLS
KLS - Klimson Logistics Solutions
www.klimsonls.com --- 708-980-0920 --- [email protected]
Some Background on Vegan Pop Eats
For today's edition of "Together Talks " campaign, KLS had the chance to interview Angela Yvonne , Creator, of Vegan Pop Eats . Angela is your concierge to the greenside. She has created and executive produced Vegan Pop Eats, a lifestyle show that is changing the perception of veganism through conversation, cuisine and conscious living.
As an entrepreneur and journalist, she is passionate about talking, inspiring, and motivating people to see how dope it is on the greenside. But that's not all, she is also fluent in pop culture and has given her expertise to brands such as Dr. Oz, Arise 360, The YBF.com , Diva Gals Daily and across the pond in the UK?
She has had opportunities to learn about the journeys of the influential voices such Senator Cory Booker, Tabitha Brown, Dr. Ron Weiss, Doug Evans, Bryant Terry, Issa Rae and more. Angela is also the go to source for the hottest trends in the vegan space.
Angela has had television segments all over the country, been feature in The Vegan Review, V-kind, The Bloody Vegan Podcast and the list is growing, recently speaking at Harvard.
She is skilled in interviewing and moderating panels.
A few of her favorites:
-Vegan Woman Summit Moderator- Genesis Butler(Youth Climate Save), Lana Weidgnant (Po Veg International) and Maggie Baird (Support + Feed)
-Animal and Vegan Advocacy Key note Moderator- Jennifer Stojkovic and Miyoko (Miyoko's Creamery)
Angela is a content creator with a successful series debunking the myth about expensive veganism called, "I can feed you Breakfast, Lunch and Dinner for 20". She created the successful event series "The Pop Up", a vegan social for vegans and vegan curious and she is just getting started.
When did the company begin?
I created Vegan Pop Eats in 2020.
Story of how it was created?
I am a journalist and I was doing pop culture lifestyle content and also red carpets on air. I had really become a vegan and enjoying the process and I realized that there wasn't any vegan media spaces that really showed how being on the green side was. Then covid hit and you had to find something to do while you were at home. We weren't allowed out or attending red carpets, instead everyone was going live via technology. I wondered if people would come and talk to me about what the lifestyle is about and show their journey because it's very important for people to see journeys.
I started just slowly inviting people to come and talk to me and then once that got rolling and I started to be able to secure larger names. In interviewing the different people in our spaces, the inspirational voices in our spaces and since then it's I've gotten to talk at Harvard. I just finished filming a pilot for PBS, a plant forward lifestyle show, and it's called Vegan Pop Eats. It's airing on the 26th on PBS, but on the 25th of June on YouTube live, everyone can come and watch and I'll be moderating the panel during it.
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What separates your company from competition?
I feel I am the main voice, because there is no journalists that are talking about the lifestyle and definitely not on any major platform. They'll cover it, using one of their lifestyle journalists about trying to lose weight for example. The vegan diet might be an option, but it lacks the credibility because it truly is a lifestyle change. Doctors are now going back to getting educated on how medicinal plants are.
There's Veg News, we have magazines of course that fit the lifestyle but to have someone on air who is physically talking about it and talking to the inspirational people who are in this particular niche, that is missing.
What have been the biggest challenges?
My goal is to be the first like co-host or correspondent on a major platform like the Today Show or Good Morning America where I'm actually taking the audience and showing the hottest vegan spaces. Sharing the lifestyle, everything that's going on in our lifestyle. I want to be the voice to showcase that.
Goals for upcoming year + Next phase of the company?
Waiting to see if they're going to give me a series from the pilot! I'll be talking at different events. And I'm also throwing my own event in August. I did my first event in April. My event is one of a kind because a lot of our vegan events are falling short in my opinion because I feel that the number one priority of the event should be to educate. To show communities what the vegan lifestyle is. My even will never be over 100 people. We have panels there and Q and A's for people to have a sense of being heard.
It is an opportunity seeing what the lifestyle is all about. It has a dress code, it is intimate. You always have to wear some shade of green. Last April's event sold out and recently I got notified that I received a grant. I am putting everything together for the next one in August!
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Who is your dream guest?
Lenny Kravitz!
How have you dealt with being the face of the brand?
I tell people that my my transition rate is 100%. I truly believe that because of my personality, my passion, and the way that I explain it I've yet to have anyone who have come into my presence, not feel like they can at least try it. I just I think I'm being best PR person.
What aspect of entrepreneurship do you appreciate the most?
My mom had gotten breast cancer and when she got sick, I knew it was in the food. I swore it was in the food. I was vegetarian for a while. About eight years now, eight years being vegan. Eight years ago it, I did the January where you give up meat for 30 days, it's a holiday in the UK, but it has come over this way.
I did it for 30 days and I just kept going. Of course, I had a little slip up because cheese is the one thing that people lose their minds over, but I'm grateful that I've been able to stay on track. I have been able to experience some amazing vegan cheeses that will change anybody's mind, anybody's mind.
What aspect of entrepreneurship do you appreciate the most?
I appreciate myself, to be honest. Because when you're creative, people don't always get it. When you're building a brand, the beginning years is not financially appealing. But I couldn't see myself doing anything else because I've always wanted to be on air, I always wanted to be a journalist. My degrees are in broadcast journalism and public relations. I've just always wanted to be a voice in the community and to be an asset by teaching people a different way to live. Especially in the Black community, we battle so much diseases such as diabetes and high blood pressure, I just want someone to see me and to feel like they can change too.
It doesn't matter where they are right now, it is where they're going, moving forward.
Do you remember when you felt the brand was getting traction?
Yes, yes, yes, because when I was when I was asking people to come and talk to me, I had some cool people initially. But when I was able to secure John Sally, that was my first celebrity interview. After that it gave even more validity because he found value in it. For some reason, the public needs that stamp of approval, as I got him, then the conversation sort of shifted.
Since then I've done over a hundred interviews. I sometimes forget the people that I've talked t. I just recently I had Dr. Neil Barnard and he's a big deal in the space. He's the president of the physicians community and he just dropped a book. That's when I knew what I had was something special and something unique. Pairing it with my love of broadcast journalism and always wanting to be in the lifestyle space has made this such a fun journey.
If you had a magic wand, what would you change about your industry?
I would change is the gatekeeping of it all because when you decide to forge your own path people need so much in order for them to come along for the ride. For me, I've always been the type of person that I want to have a different conversation and the reason why I want to have a different conversation because the two people who made me realize that a different conversation is the path that I wanted was Master P and Jay Z. Whenever they tell their story they talk about how the record companies was checking for them, they weren't even trying to hear what they were trying to do. They took it into their own hands, they were selling their own CDs. By the time the record companies come back, it's always a different conversation when you need them more than they need you.
When you have the conversation with different people all the time, my first question is, what can you do for me that I haven't already done for myself? And the reason why I say that is, because, I already know how to pitch for talent to come on my show. already know how to get in contact with certain people, and that's what I wanted to do. I'm very intentional, I know how to slide into DM. I'm a notorious DM slider.
So for me, it's important for people to understand my value, and for to impress me, because I already impressed myself. When I moved to New York eight years ago, I didn't have a connection here, because I didn't go to college here, I didn't have friends here. Everything up into this point, I've gotten it on my own. I just have my authentic self.
Do you have a moment that brings you the most joy?
My most joy was speaking at Harvard. Even though I've done some other speaking engagements, I thought I was really doing it. I have spoken on some major platforms including the vegan women's summit, the vegan and animals, advocacy summit. But when a professor at Harvard, reached out to me and thought what I was doing was fantastic, made me speechless. When you hear Harvard, it means something. I didn't like school, it wasn't my ministry, but to be able to get invited to speak at Harvard is just such a blessing.
Piece of Advice
Always bet on yourself. What COVID taught everyone was that life can be different. What I realized with COVID, I feel that the universe was saying to everyone, so you say you don't have enough time, you don't have this? Ok I'm going to give you this chunk of time that will probably never happen again. This is what your life would look like if you were free, what will you do with it?
For me, I knew that it was the time that I had to press go and to seriously bet on me. Betting on me changed my perspective, especially when COVID hit. I realized I don't want to work and help somebody make their dreams come true, and I didn't even try to make mine come true. I have since been on the journey to freedom. And freedom for me is one, making my ancestors proud, two making myself proud, and three, to be able to enjoy life in abundance, whatever that is.
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In Closing
KLS wants to thank Angela Yvonne , Creator, of Vegan Pop Eats for today's "Together Talks " feature. Follow along for their journey with their social handles below!