Together with our customers

These first four words of our Mission statement reflect the essential role that our customers play in helping us identify unmet needs and develop potential solutions.  Our innovations require close collaboration to assess clinical and economic value. Our front-line representatives work alongside healthcare professionals to help achieve successful outcomes for patients and caregivers that also resonate with payors and providers.

Our model of business unit decentralization includes having specialized salesforces serving clinical specialists. This model helps keep us in tune with changing needs and creates a strong feedback loop for our R&D, Marketing and Business Development teams. Over time, we have also established teams that serve hospital administration and government customers.

In addition to integrating our customers into our mission, customer focus is built into our operating strategy and is our first strategic pillar, as shown below. This has been a hallmark of our culture for decades and it grounds our work. The words “intense customer focus” were explicitly chosen to reflect the critical nature of these relationships.  

At Stryker, we are driven to make healthcare better, and that starts with working “together with our customers.”