- ToFu, MoFu, BoFu -

Not your usual ToFu! But they add flavors to your business content.

ToFu, MoFu, BoFu are clipped terms commonly used by marketing professionals to simplify the explanations of content strategies.

These terms are revolving around a funnel. Not just a funnel, it is a sales funnel. Top of the Funnel (ToFu), which is the widest section of a funnel, refers to a high volume of potential audience that we are trying to attract more leads. To create such environment contents with blogs, articles, eBooks, call-to-actions, freebies can be used in exchange of their contact information which will create the contact base in our end. These methods will help to stand out of the crowd of digital marketing.

Middle of the Funnel (MoFu) refers to the progress you got from the ToFu level. Where you will be able to recommend your product / service to your leads which are not completely converted to sales. In this situation you will have to build up the trust and prove the leads why your product / service stands out from the rest of the market. In order to achieve the above target you can include videos, comparison charts, case studies and webinars to your content and optimize.

Bottom of the Funnel (BoFu) is the final stage where you have achieved healthy conversions to sales. In this situation you are having one-to-one discussions and customers have fundamental knowledge about your product / service. This is where free trials & live demos are coming into the pitch of the content which will act as robust aids in order to attract and convert the healthy leads fully into a sale.

Mindscape Advertising, Dubai as expertise in Digital Marketing help you in the process of the sales funnel in order to bring more value to you as a company and also to your customers.