Today's Profile: The Man who put Product in the Term "Product Market Fit."

Hey Friends,

Today's profile focuses on the Co-founder and CEO of Pendo, Mr. Todd Olson.

About Todd Olson and Pendo:?Todd is the founder and CEO of Pendo. A graduate of Carnegie Mellon University, Todd has spent over two decades launching and scaling companies. Beginning in his formative years, Todd demonstrated an incredible talent for software architecture and computer programming. He attended Carnegie Mellon and while there launched a startup, Cerebellum. He grew the company over the next four years, gathering a wealth of startup experience. After Cerebellum, Todd started other software ventures, in addition to serving as VP of Products and Product Development at TogetherSoft and Rally Software Development. In 2014, using his exceptional product development knowledge and market analysis, Todd launched Pendo. Pendo helps companies drive software adoption through product experience solutions and digital adoption solutions. The company has been recognized for numerous accolades including ranking 26th on this year’s Inc. 5000 list and “Best Workplaces,” Glassdoor’s “Best Private Cloud Company to Work For,” as well as Forbes’s “2018 The Next Billion-Dollar Startups” and “Cloud 100: The World’s Best Cloud Companies (2018-2020).

The pandemic has accelerated digital business models and a digital-first approach.?At Pendo, they consider how digital transformation is affecting the marketplace as customers want accessible digital engagement on their own time; and on the flip-side with digital products, companies can provide differentiation beyond a physical product.

There’s a lot going on in the world, so?it’s important to create space and “avenues” for processing feelings?and talking with others. Pendo has taken substantive action in welcoming social transformation by hiring a Director of DEI and publishing information on their website under “Transparency.” It is ultimately about creating a peaceful environment and helping everyone feel welcome, explains Olson.

Product market fit?is an essential factor for all entrepreneurs to consider when building a brand and company. Olson recommends reading?The Four Steps to the Epiphany: Successful Strategies for Products that Win?by Steve Blank.

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I encourage you to check out and follow Todd on?LinkedIn?and?Twitter?to learn more about his background and you can listen to our podcast?here.

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