Today's Hard Truth About Your Mailing List

Greg Bulmash Greg Bulmash

Greg Bulmash

Founder and Chief Creative Officer

发布日期: 2015年12月16日
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Today's hard truth is about your fucking email list.

DON'T PUT PEOPLE ON IT IF THEY DIDN'T SUBSCRIBE.

Get someone's business card? Awesome. DON'T PUT THEM ON YOUR EMAIL LIST.

Meet someone at an event? Kudos for being social and I hope the cream puffs from Costco were tasty. DON'T PUT THEM ON YOUR FUCKING EMAIL LIST.

Putting someone who didn't OPT-IN to your email list ON your email list...jesus. What do I call this -- digital rape? You're forcing yourself into someone's digital home. An inbox is a very intimate and permission-oriented place.

What you're doing is breaking and entering. No one gave you a fucking key so you don't get to waltz through the front door unannounced. You have to wait at the front door and knock, just like everyone else.

No means no. "Take my business card" doesn't mean yes. "I emailed you once" doesn't mean yes.

... (there's more)

Read the rest of Erica Napoletano's awesome post over at Facebook...

https://www.facebook.com/ErikaEffinNapoletano/posts/10153929627293394

Ricky Graham

Recording and Mix Engineer ? Digital Production ? Web Production

9 年

I love Erika :)

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Brett Greene, MA

ADHD Coach / Executive Coach Helping Leaders & Individual Contributors Thrive Through Change to Unlock Their Full Potential | Speaker | CEO/Founder, New Tech Northwest Award-Winning Startup Community

9 年

Lots of 'ducklings' ...and I agree with your sentiments.

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