Today's channel values the wrong data!

Today's channel values the wrong data!

Traditional channels value the wrong data. Prioritizing partner-level data in channel programs is outdated. While channel data helps in assessing the health of a company's partnership program at the partner level, it essentially provides a hindsight perspective, focusing on past achievements and compliance. We emphasize Point of Sales Revenue Performance, Deal Registrations, Forecasts, Sales and Technical Certifications and CSAT and PSAT Surveys as the measure of a healthy Partner. Why? This aggregate data offers a suggestive snapshot of a competent partner. But are these truly the best measurements for today's channel dynamics?

The below brief video showcases a pioneering set of metrics centered on Active Sellers. At Channel Force, we've crafted innovative tools and methods that pinpoint what genuinely counts: the seller's prospecting and sales development endeavors. Coupled with Splashmetrics automated buyer's journey, we can now harness customer engagement data effectively providing the first end-to-end solution solving the partner attribution issue while creating better outcomes.

Desiring a next-gen channel Go-To-Market (GTM) blueprint that yields steady revenue growth? Begin with this refreshed metrics set and an advanced GTM methodology. This is where Channel Force can help. We can guide your transition from a passive channel to a data-driven, structured performance paradigm. Echoing Jack Welch, "What you measure is what you get!" Lets us help you measure the right data to accelerate the performance of you channel.

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About Channel Force

Channel Force Inc. represents the future of channel sales, specializing in our innovative, data-backed performance model, "Partnerships 3.0". We are dedicated to helping our clients elevate their sales channels, turning them into revenue growth powerhouses using our unique data-driven sales demand creation strategy. Channel Force has developed an advanced tool set that amplifies channel management through deep insights into strategy execution and outcomes. With our process and tools, you can swiftly pinpoint areas of growth by accessing invaluable data on sales tactics and prospect engagement.

Our systematic approach is curated to streamline, inform, and empower our clients, laying down the blueprint for successful demand creation and channel management. This ensures both heightened sales and consistent growth. Interested in enhancing your channel revenue? Dive deeper into what Channel Force Inc. offers and let's elevate your sales. Should you have any questions, feel free to connect with us at [email protected]. Embark on a transformative channel sales voyage with us!


Brent Earlewine

Sr. Director Global Channels Verizon Connect | Executive Channel Leadership ? CRN Channel Chief | Global Channel Leader | Author | Channel Strategy | Alliances & Marketplaces |

1 年

The game has changed.....

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Mohammed Naseer Ahmed

Co-founder at eWAY | Partner Management | Helping businesses grow with partner relationship management and Business intelligence Solutions | Business Strategy Consultant

1 年

You really hit the mark here. Saying we should pay more attention to partner level data is like finding the secret sauce for boosting revenue. It's a total game changer Craig Booth

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