Today's ASIN? B0DDTG56Z3

Welcome back, folks. In today's teardown, it is time we take a little cleaning action - but instead of the floor, we are cleaning up the listing.

Canva is less than $15 per month. What is your excuse?

Let's start with the main hero image:

1. It states this ASIN is 12 packs. This is not 12 packs - this is 12 pieces. That makes a difference. A pack is usually more than 1 inside. See my point?
2. There is no packaging behind the item that shows CTR wording as to CLEARLY what this item is like "disposable power mop heads". This is needed because of making it clear to the buyer but also with AI advancing, there is SEO juice inside of this.
3. They do not have a value prop. What would the value be? More units than the manufacturer and cheaper of a price - that is value that people can relate to and understand.

How about the image stack?

1. The show that this item works with only 2 products - but there are many other similar applications that this can work on. You want to show all the options to make it more universal for people to purchase.
2. Focus here is heavy on features - not on benefits. Things like 12 layers and 500 pieces per item etc - that does not mean anything to anyone. Why is 12 layers better than 10 layers? How does that translate to the end user?
3. Speaking of the layers, they go back and forth between calling themselves 12 and 10 layers. This is confusing.
4. Lots and lots of typos and broken English. Yes, this is a China direct seller - but with AI like ChatGPT and more, there is no excuse for this and will lead to less conversions.

And the A+ Content?

(You are going to want to watch the video for this one because one of their photos is completely WILD and backwards.) ??

The PickFu Data

I ran a poll on this listing teardown that you can see here:

https://www.pickfu.com/results/geVkcsE5KJ

The data is important to look at because you will notice the lower the income of the respondents, the more they are in line with the product and will purchase it. So why is that important?

Because if people under $50k are shopping on price, you want to show them the value HEAVILY.

PickFu runs our DFY (Done For You) Service here - just in case you wanted us to handle all the hard work while you cash in on the big bucks in sales:

https://www.pickfu.com/services/amazon-main-image-optimization

Until next time, keep your CTR as high as your hopes.

-John