Today, we #StopTheShock
It ends today.
Today, we stop the pain for Buddy because he barks at the doorbell.
We stop the stress for Sadie because she jumps for joy all over the neighbors when they walk in the door.
And we stop the fear for Cooper because he prefers a good pair of sneakers over all the chew toys on the market.
As of today, Petco no longer sells shock collars operated by a person with a remote in hand. Because, as a health and wellness company dedicated to improving pet lives, they have no business in our business.
And frankly, we believe there’s a better way.
So today, we say out with shock collars and in with POSITIVE TRAINING.
We say goodbye to remote controls that cause pain and hello to expert trainers who mentor pets and pet parents with positivity, patience, and compassion.
Today, we call on the rest of the pet industry and anyone who loves pets to join our movement and help us drive positive change beyond just Petco.
Today, we encourage anyone using or looking for shock collars to consider training with treats instead of electricity and partnership instead of pain.
In fact, we’ll cover your first positive training class if you’ll let us.
Learn what we’re taking off our shelves and add your voice to our petition at petco.com/stoptheshock. And thank you for always helping us give all pets their very best lives.
Today, we #StopTheShock.
Ron Coughlin, Petco CEO
US Army Ranger Veteran | MBA Student | Looking for Opportunities
4 年This is interesting because they are very effective training devices. I have one that vibrates and beeps and it only takes one or two high level vibrations for the dog to get it. I know only need to use the beep for training now. But I wonder if these collars were benefitting their bottom line at all? I don’t see the problem here.
Market General Manager at Petco
4 年This is awesome
Ron Coughlin I've just seen a video on your IPO hopes for Petco so this campaign makes a lot more sense now, unfortunately. I don't really want to add to the visibility that you are generating, but if dog care is really your driving force you've got it wrong. Having said that, I've also seen that the collars you sell are low-end and probably best not available to people so I guess every cloud has a silver lining...
Partner Account Manager????& ???? @ Juniper Networks
4 年Everyone using a shock collar, should get one too and get the same amount of pain every time that he releases it. Dog / Human interaction comes from partnership and trust! But what is the easiest for the human? If we don't understand we just take over "dominance" and beat them until they run "how they should". They do it with kids...why shouldn't they with dogs? As a proud mother of cats and dogs I feel sorry for every animal, that has to go through it and hope the owner will pass through the same one day. Please note that not ever "Trainer" is a good trainer. How do you know it is one? A real good dog trainer doesn't touch the dogs leash, he trains the human to read their dog and intentions - nothing is more honest than a dog and his signals.
G+D. Senior Account Executive Casino Sales
4 年Thank you