Today, We Achieved a Cost Per Conversion of AED 30 from AED 765 For One Of Our Client

Reducing the cost per conversion is a big challenge, especially in the medical industry where the cost per click (CPC) in Google Ads is very high. In this article, I will explain how we reduced the cost per conversion from AED 765 to just AED 30 for one of our clients in the medical industry. At Legend1st, we always aim to deliver the best results at the lowest cost in the UAE. This success story shows our dedication and expertise.

Understanding the Challenge

The medical industry is very competitive in online advertising. Keywords are highly contested, which makes the CPC very high. Our client, a leading medical service provider, faced many difficulties in managing their advertising budget effectively. When we took over their campaign, the cost per conversion was a shocking AED 765. Our goal was clear: reduce this cost significantly while maintaining, or even increasing, the number of conversions.

Initial Analysis and Strategy Development

The first step in any successful campaign optimization is a detailed analysis. We started by looking at every part of the existing campaign:

• Keyword Analysis: We identified the keywords that were driving traffic but not conversions. High CPC keywords were checked, and those with poor performance were either eliminated or adjusted.
• Ad Copy Review: We reviewed and changed the ad copies to make sure they were compelling and relevant to the target audience. This involved A/B testing different versions to find the most effective messaging.
• Landing Page Optimization: We optimized the landing pages for better user experience and conversion rates. This included improving page load times, enhancing the design, and making sure the content was highly relevant to the ad copy.

Implementing Advanced Targeting Techniques

One of the key strategies we used was advanced audience targeting. By using Google Ads' targeting options, we could focus on users who were more likely to convert. Here’s how we did it:

• Demographic Targeting: We focused on the audience based on demographics such as age, gender, and income level, ensuring our ads were shown to potential clients who were more likely to need our client’s services.
• Geographic Targeting: We targeted specific locations where the client’s services were available and where there was a higher chance of conversion.
• Interest and Behavior Targeting: Using data on user interests and online behaviors, we created highly targeted ad groups that matched the profile of the ideal customer.

Leveraging Remarketing Strategies

Remarketing was very important in our strategy. By targeting users who had previously visited our client’s website but hadn’t converted, we could re-engage them with tailored ads. Remarketing lists were created for:

• Website Visitors: Users who visited the website but didn’t complete a conversion.
• Cart Abandoners: Potential clients who started the conversion process but didn’t complete it.
• Engaged Users: Users who spent a lot of time on the website or viewed multiple pages.

Ad Scheduling and Bid Adjustments

Optimizing the timing of our ads was another critical factor. We analyzed the data to identify peak times when the target audience was most active and more likely to convert. Based on this analysis, we scheduled our ads to run during these peak times and adjusted our bids accordingly to maximize the return on investment (ROI).

Continuous Monitoring and Optimization

Achieving a significant reduction in cost per conversion is not a one-time task; it requires continuous monitoring and optimization. We regularly reviewed the campaign performance and made necessary adjustments. Key areas of focus included:

• Keyword Performance: Regularly updating the keyword list based on performance data.
• Ad Copy Performance: Continuously testing and tweaking ad copies to improve click-through rates (CTR) and conversion rates.
• Landing Page Performance: Ongoing optimization of landing pages to ensure they were performing at their best.

Utilizing Conversion Rate Optimization (CRO) Techniques

Improving the conversion rate was as important as reducing the cost per click. We implemented several CRO techniques to ensure more visitors converted into clients:

• A/B Testing: We conducted A/B tests on various elements of the landing pages, including headlines, images, call-to-action (CTA) buttons, and forms.
• User Feedback: We gathered and analyzed user feedback to understand pain points and make necessary adjustments to the user experience.
• Heatmaps and Analytics: Tools like heatmaps and Google Analytics helped us understand user behavior on the landing pages and identify areas for improvement.

Results and Key Takeaways

Through a combination of strategic keyword management, advanced targeting, remarketing, ad scheduling, and continuous optimization, we successfully reduced the cost per conversion from AED 765 to AED 30. Here are the key takeaways from our experience:

1. Detailed Analysis is Crucial: A thorough initial analysis sets the foundation for a successful campaign.
2. Targeting Matters: Utilizing advanced targeting options ensures your ads reach the right audience.
3. Continuous Optimization is Key: Regular monitoring and adjustments keep the campaign performance on track.
4. Invest in CRO: Conversion Rate Optimization techniques can significantly impact the overall success of your campaign.

How You Can Achieve Similar Results

If you’re looking to achieve similar results for your campaigns, here’s a step-by-step guide:

1. Conduct a Thorough Analysis: Start by analyzing your current campaign performance. Identify areas of improvement and set clear goals.
2. Optimize Your Keywords: Focus on high-performing keywords and eliminate or adjust those with high CPC and low conversion rates.
3. Improve Ad Copy and Landing Pages: Ensure your ad copies and landing pages are relevant, compelling, and optimized for conversions.
4. Utilize Advanced Targeting: Leverage demographic, geographic, and interest-based targeting to reach your ideal audience.
5. Implement Remarketing: Re-engage users who have interacted with your website but haven’t converted.
6. Optimize Ad Scheduling and Bids: Run your ads during peak times and adjust bids to maximize ROI.
7. Monitor and Optimize Continuously: Regularly review your campaign performance and make necessary adjustments to stay on track.

Reducing the cost per conversion from AED 765 to AED 30 is no small feat, especially in the competitive medical industry. However, with the right strategy, patience, and continuous optimization, it is achievable. At Legend1st, we are dedicated to providing the best results at the lowest cost in the UAE, and our success story is proof of our commitment and expertise. By following the steps outlined in this article, you too can achieve remarkable results for your campaigns.