Today, Playing Devil’s Advocate

The past two months were rocked by harsh headlines spelling doom on Big Tech employees –?After Twitter, Meta Succumbs to Mass Layoffs ,?Amazon Fires its Robotics Team ,?Zuck Knows How to Fire Employees Better than Musk , you read it all here.?

Having read this and more in the media, one would think tech giants Meta, Amazon, Google and others have indiscriminately thrown their employees under the bus. However, to be fair with the big techs, this is definitely not the case.

When we sat down to analyse the hiring and firing of employees, it drew a completely different picture. Let’s talk numbers.?

The pandemic proved to be a boon for the online platforms – social media, search engine, e-commerce, OTT, you name it – they flourished and how. To keep up with the huge demand, companies added new and expensive employees to the workforce.?

At that time, Google hired 67,880 employees, Microsoft added 77,000 jobs and Amazon employed a whopping 746,000 people. Now, compared to that, the firing that happened in the past three months, is miniscule. Of 67,880, Google fired 12,000. Microsoft laid off 13% of the workforce, hired during the pandemic and Amazon let go of just 2.4% of 746,000 pandemic employees.

Percentages are but numbers and figures, and the fact is it’s definitely hard on those instantly fired. But the companies can’t solely be blamed for this, the market too needs to shoulder a part of it. On November 19, 2021, Nasdaq started plummeting after touching an all-time high signalling that a market correction was on the way for tech. The writing was on the wall that the recession was coming. The firing had to happen. And it’s happening now.

The situation, however, is not as grim as it may sound. Tech workers have an upper hand in the labour market. A survey done by ZipRecruiter finds that “among people who were recently laid off and worked in tech previously, 37% found a new job within one month, and 79% found a new job within three months”.

Read the full story?here .?

Infosys Beats Recession Blues

Infosys has faced numerous challenges ranging from US recessions to visa problems and executive controversies throughout its journey as an Indian IT giant. In this retrospective, we have examined how different leaders, such as Naryan Murthy and Vishal Sikka, managed to steer the company through these ups and downs and maintain stability in times of global crisis.

Read the full story?here .?

Big Techs Fight Back?

The latest quarter was marked by widespread reports of unemployment challenges as major tech firms, excluding Apple, resorted to cutting jobs as a cost-saving measure. In this analysis, we delve into the key highlights of the most recent earnings reports of leading tech companies to gain insights into their future prospects.

Read the full story?here .

CommerceIQ is Hiring

CommerceIQ, a retail tech unicorn, offers a cloud-based AI platform for e-commerce businesses to optimise their advertising and sales across various marketplaces. Utilising machine learning and automation, the platform analyses data to provide recommendations for enhancing marketing, brand recognition, supply chain, sales operations, advertising strategies, and maximising sales. The company serves numerous consumer goods brands such as Colgate, Target, and Whirlpool, among others.

Analytics India Magazine spoke with Prasun Kumar, senior VP of Engineering and Head of Operations at CommerceIQ, to learn about the company's use of AI and analytics for their clients and their plans for expansion.

Read the full interview?here .