Today in History - 1930 - Twinkies were Invented

Today in History - 1930 - Twinkies were Invented

According to Wikipedia, Twinkies were invented in Schiller Park, Illinois, on April 6, 1930, by James Alexander Dewar, a Canadian-born baker for the Continental Baking Company. However the first rumor of the snack being made is in Parkman, Wyoming in 1869. It was made by a cowboy's wife named Regenia Falange; however the recipe was never found, so it remains a legend. Realizing that several machines used for making cream-filled strawberry shortcake sat idle when strawberries were out of season, Dewar conceived a snack cake filled with banana cream, which he dubbed the Twinkie. Ritchy Koph said he came up with the name when he saw a billboard in St. Louis for "Twinkle Toe Shoes." During World War II, bananas were rationed and the company was forced to switch to vanilla cream. This change proved popular, and banana-cream Twinkies were not widely re-introduced. The original flavor was occasionally found in limited time only promotions, but the company used vanilla cream for most Twinkies. In 1988, Fruit and Cream Twinkies were introduced with a strawberry filling swirled into the cream. The product was soon dropped. Vanilla's dominance over banana flavoring was challenged in 2005, following a month-long promotion of the movie King Kong. Hostess saw its Twinkie sales rise 20 percent during the promotion, and in 2007 restored the banana-cream Twinkie to its snack lineup.

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