Today can be deceiving
Anthony Demangone
Chief Membership and Engagement Officer at America's Credit Unions
When you walked outside today, you saw the world as it is.
It is remarkedly similar to yesterday. And tomorrow will be very similar as well.
What we see today seems permanent.
But much the way a puppy grows into a 100-pound dog, changes happen slowly. Often too slowly to see in a week or a day.
Just this week, advertising publications are all abuzz with the news that television ratings for the NFL are down double-digits. Wait! Wasn't the NFL a sure thing?
It is possible that the ratings are down due to the election. Or due to the fact that we consume television differently. Perhaps the NFL is as strong as ever.
But it is also possible that fewer people care about football. Perhaps more are watching soccer. Or going to church. Or hiking in the woods.
But why are we shocked that the NFL is losing viewers? Because we may be relying too much on today.
In 1950, the most popular sports were baseball, boxing and horse racing.
In the 1960s, baseball and boxing were still dominant. But in 1967, a small event called the Super Bowl was played. It didn't sell out. But it started changing things.
Today, few follow boxing. Can you name the heavyweight champ? Horse racing is low on the totem pole. Football seems to be king. Today.
All of this leads me to believe that big changes are possible. But you have to keep pushing every day. Many won't notice the changes on a day-to-day basis.
But keep pushing anyway.
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A few NAFCU shameless plugs programming updates:
- A very popular webcast is taking place today - Credit Union Vendor Management: Basic Concepts and Risk Mitigation Techniques. Sponsored by Quantivate, it will be a great overview of the topic, including overviews of what NCUA and the CFPB expect.
- On November 1, we'll host a webcast on what to do when a member passes away. What are the rights of joint owners? How do you handle trusts? Competing claims from guardians, heirs and others?
- Now is a great time to purchase an online training subscription for your credit union for 2017.
- Finally, our 2017 conference line-up is available. We have a few new conferences for you and your team.
Risk Management Professional Speaking Engagements & Educator at Professional Risk Speaker, Educator & Mentor
8 年Anthony, thanks for another thought provoking post. As I read it I immediately started to think about Strategic Risk and Key Risk Indicators (KRI's). I wonder how many of the organizations that bank on the NFL bringing eyes to the TV are talking about their effective KRI's triggering and what that is potentially doing to their Strategic Objectives now and into the future? More importantly, I wonder how our fellow credit unions are actively engaging in Strategic Risk Management so they can spot risk that has the potential to impact their Objectives but also the opportunities that may present themselves as well. In this day risks can move at the speed of a text or Twitter feed, but they can also move at a snail's pace as well. Identifying them and understanding the velocity of that risk is key to effectively managing Objectives. Thanks again for always creating thought provoking content.