TNM May Newsletter

Welcome to The News Movement's monthly LinkedIn Newsletter, where we'll be rounding up the best Gen Z and TNM news from the last 4 weeks. Make sure you're subscribed to be the first to hear.

Even Labour’s on it – how having an influencer strategy became a brand essential

Influencer strategies can be powerful, but you have to be careful to get them right. An interesting read from our Editorial Director Rebecca Hutson in Marketing Beat on what brands and politicians need to bear in mind when making them part of their comms strategy – especially when it comes to engaging with Gen Z.

Read it here: https://lnkd.in/e637GmZW

Why Fashion Is in Its Worst Era

Didn't get to watch this year's Met Gala? Don't worry, let WTF America's Grace Weinstein walk you through this year’s event. Expect controversy, cultural criticism, and debate over what it means to be truly iconic.

Watch it here: https://lnkd.in/dR3iCxpn

Jessica Coen - Story in a Bottle

“If you’re passionate about getting information to audiences, you should be on video.”

Great insight from The Recount’s Editor in Chief Jessica Coen in the latest episode of the Story in a Bottle podcast. Jessica chats to host Dan Maccarone about her career to date, how the intersection of tech and culture shapes the media narrative, and what the upcoming months mean for journalism in the US.

Listen here: https://lnkd.in/eH5yKM7p

Both Parties Should Fear RFK Jr.

Robert Kennedy Jr. is gaining traction in the polls — and he's taking voters from both Biden and Trump. In the latest episode of Margin of Error, Steve Morris looks at how voters’ skepticism of the political system is fertile ground for conspiracy theories, alienating them from both Republicans' and Democrats' agendas and fuelling the rise of the most popular third party candidate for decades.

Watch here: https://lnkd.in/ert3T72H