TMGA ?? Vol. 2, Issue 16 - The Future of Storytelling in the Evolving Media Lanscape

In today's world, getting people excited about your brand is the secret to great marketing.

But with so many ways to reach people, it’s not always easy to grab their attention and keep it. So, how can brands not only catch the eye of their audience but also get them to take action?

?? Marketing Strategy Review

The Future of Storytelling in the Evolving Media Landscape

???Asia Marketing Must Knows

APAC Insights, Digital Marketing News, LinkedIn Gems

???Business Intelligence Brief

The Future of Bleisure Travel

?? Asia Event Calendar

?? The Future of Storytelling in the Evolving Media Landscape

In today's world, getting people excited about your brand is the secret to great marketing.

But with so many ways to reach people, it’s not always easy to grab their attention and keep it. So, how can brands not only catch the eye of their audience but also get them to take action?

The answer is simple: tell a story.

Storytelling is like magic in today’s shopping world. It makes your brand more powerful, more relatable, and keeps you ahead of the competition.

By connecting with your audience on an emotional level, you make your brand unforgettable.

Now, let’s dive into the top storytelling trends that are making waves:

Create Content That Captures Attention

People love choosing what they watch, and when they do, the impact is stronger.

While ads that can’t be skipped might get noticed, they don’t always leave a lasting impression. Especially with Gen Z, who skip ads 99% of the time if they can.

One way to keep people engaged is by working with influencers. Influencers already have a bond of trust with their fans.

When you add storytelling to their content, especially in longer videos, it pulls in the audience and keeps them watching longer.

Example: Tumi partnered with South Korean athlete Son Heung-min which shows how Tumi's products are the perfect companion for important moments that describes us.

As a very famous athlete, Son Heung-min is the perfect influencer to grab attention of Tumi's audience. Not to mention his loyal fanbase!

Make Your Message Personal

Every person’s journey as a customer is different. That’s why it’s so important to tell a story that feels personal and is shared at the right time, on the right platform.

People are more likely to buy from or support brands that share their values. Brands that stand up for social issues and include everyone build trust and loyalty.

So, think about making your message personal while also focusing on inclusivity. This way, your campaign will connect with a wide range of people, leading to strong engagement and lasting loyalty.

Example: Cathay Pacific shows support for Hong Kong athletes involved in the Paralympics Games, through the campaign Every Move Counts.

The support also involves various initiatives: special check-in counters and excess baggage allowance, dedicated baggage handing in Hong Kong and Paris, unlimited business class flights and 1 million miles for medalists, and more.

Keep Up with Changing Media Habits

Today’s media world is full of choices. To stay ahead, marketers need to get creative and adapt to how people use different types of media.

From social media to virtual worlds, brands have a unique chance to make real connections. Gen Z, for example, is increasingly interested in virtual spaces and games.

By using non-linear storytelling, brands can create experiences that are immersive and work across different media channels. This approach leads to better engagement and stronger loyalty!

Example: Japanese beer brand, Asahi Super Dry created a claw machine that could be operated remotely through an app. The brand did this to bring the ultimate 'Japanese' experience for drinkers outside of Japan.

This campaign is the perfect example of gamification with immersive experience

In the ever-changing world of marketing, those who master the art of storytelling will not only capture attention but will also create lasting connections that turn audiences into loyal fans.

APAC INSIGHTS

? Prada taps AESPA's Karina as new global ambassador

? Labubu craze hits Asia after Lisa BLACKPINK's Instagram post

? Kid-fluencers are on the rise in APAC social media scene

DIGITAL MARKETING NEWS

? YouTube is looking to add in more long ad breaks

? Spotify is trying to compete with TikTok & IG for ads

? Instagram is testing a new vertical grid display on user profiles

? Google Ads officially removed audience recommendations

? YouTube is partnering with Shopify to compete with TikTok Shop

? Zoom raised its simultaneous viewer cap to 1 million

? Instagram is testing new profile cards for selected creators

? YouTube is giving all channels QR codes to connect people

? Instagram is testing a Myspace-like ‘song on profile’ feature

? Threads has been testing sponsored posts in the app

? Meta is now letting you crosspost from IG & FB to Threads

? Instagram added the ability to tag Channels in post upload process

? Instagram has new ways for users to reuse Reels

? LinkedIn launched in-feed video carousels in a ‘For You’ format

? Instagram is adding new text tools to help personalize content

? X is testing a video conferencing tool to compete with Zoom

? Instagram is experimenting with an automated collage feature

LINKEDIN GEMS

? Joon Kim shares how retail stores in Korea are built different

? Romi Wijaya shares how important it is for influencer agencies to keep integrity in their work

? Nick Broekema shares the content creation pyramid

? Pierre Herubel shares the 5 core marketing principles

?? The Future of Bleisure Travel

[read full report]

? 51% of professionals in Singapore, Hong Kong, Australia, India have traveled for work in the past 2 years.

? Business travel patterns varied significantly across the region in the past two years.

? Standard hotels, motels, and condominiums (3 stars or below) are the most preferred overall at 56%

? In general, 68% of business trip travelers have taken at least one extra day during their business trip for leisure.

? On average, people in Australia, India and Singapore take 4 extra days, except Hong Kong which only takes 3 extra days

? The data shows that during bleisure trips in the past 24 months, the most common activities include traveling by train (50%) and air (49%), with India leading in train travel at 54% and Singapore in air travel at 56%.

? The most significant factors influencing consumers' decisions to partake in bleisure include location and destination appeal (54%), with Hong Kong having the highest rate (64%).

? Overall, standard hotels, motels, and condominiums (3 stars or below) are the most preferred choice at 56%.

? Bleisure activities across Singapore, Hong Kong, Australia and India reveals a common love for nature, with visiting natural landscapes ranking highest in all countries (55%).

? Traveling with a partner or spouse is the most preferred option, with 81% of respondents indicating a likelihood of considering this for a future trip.

? Apparent favorites for bleisure travel are concentrated in Asia-Pacific.

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