TLT's Q&A with Diane Jones Richards

How did you get your idea or concept for Sparkle Blu?

My idea was created while I was out shopping at a major retailer looking for simple fun apparel to wear. Although I did see some cute items, none of the designs spoke to me. So, I decided to create my own relatable illustrated characters that included representation. I launched Sparkle Blu online by selling greeting cards and stickers. That’s where it started, and then it morphed into my goal of offering apparel. ?

What was your mission from the offset?

My mission was to create sassy and fun characters that promote confidence and inspire others to be their unique selves. It’s okay to be different and I wanted to promote that message. ?

When I create my illustrations, I’m thinking about all the variations of women. Some of my designs have so-called society “beauty flaws”, which I believe makes us all beautiful and unique. ?

What is unique about Sparkle Blu?

Sparkle Blu creates and sells products that have expressive sassy characters. What makes us unique is we creatively inspire people to be themselves and embrace their differences by promoting confidence through relatable illustrated characters. Also, we spark emotional connections through representation, which matters and is still needed. ?

If you had one piece of advice to someone just starting out, what would it be?

My advice would be, don’t allow jobs and titles to define who you are as a person. Try to keep them separate. In addition, remember to give when you can and help others when possible. ?

What is the perfect opportunity for Sparkle Blu?

I believe in putting dreams out in the universe so here are some perfect opportunities for Sparkle Blu. 1. To be featured on media platforms to increase brand awareness. 2. To expand our distribution channels to include major retailers 3. A licensing partnership with a cosmetic company that embraces representation and uniqueness. I can totally see Sparkle Blu’s illustrated characters on a face powder compact or lipstick. That would be so cool!?

What are you most passionate about?

I’m most passionate about having a positive impact in my community by giving and helping others. ?Every day I wake up and ask the creator to use me to be a blessing to someone else. My hope is that I leave this world a better place. It’s amazing the impact you can have with small gestures of kindness. ?

How do you challenge yourself?

I challenge myself every day by trying to stay in the moment. This seems like a simple task but it’s quite difficult to accomplish due to the laundry list of to-dos of everyday life. I often find myself thinking about the next task and sometimes I need to slow down and cherish the present of what’s happening right now. As they say, stop and smell the roses. ?

Learn more about Sparkle Blu:

Website: www.SparkleBlu.com

Facebook – Like Us: https://facebook.com/sparkleblu

Instagram – Follow Us: https://instagram.com/sparkle_blu

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