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In his book The E-Myth Revisited and YouTube videos, Michael Gerber talks about the 4 mindsets or "hats" that every entrepreneur must be able to switch between:

T: The Thinker

L: The Learner?

D: The Dreamer?

S: The Storyteller

The Thinker Hat ??

This is the strategic, systems-oriented mindset focused on constructing the finely-tuned operations to turn your dreams into reality.

As the Thinker, you obsess over process, efficiency, quality control, optimizations and measurable results. Your role is to take the raw vision and translate it into a replicable, scalable business model and execution plan.

The Leader Hat ??

The binding force is the Leader mindset. This is the essence of what it means to be a true entrepreneur. The ability to motivate teams, instil company culture, make tough decisions and boldly guide any venture from humble origins to iconic greatness.

The Dreamer Hat

As the Dreamer, you are the visionary for your company's future. This hat gives you the imagination and ambition to see opportunities where others see challenges. It's the creative fuel powering big, bold ideas for new products, services, or business models.

The ability to dream is what first sparked the entrepreneurial fire within you. Honor this dreamer mindset, as it will continue stoking new possibilities for growth and innovation as your company evolves.?

The Storyteller Hat ??

No matter how incredible your dream or how brilliant your thinking, you won't get far as an entrepreneur without knowing how to wear the Storyteller hat. This mindset focuses on selling your mission through communication and narrative.

A charismatic Storyteller can rally people behind their vision, enchanting both customers and stakeholders.?

I believe, "Entrepreneurial businesses don't sell products and services, they sell dreams, beliefs, hopes and ideas."?

No matter what your mission, you must gain proficiency wearing all 4 of these vital hats seamlessly.

Start cultivating awareness and implicate them in real-life practice with each hat today.