TL;DR: Anyone can transform!

Happy weekend, Friends!

I had a pleasure speaking with executives of a new industry entering Digital Transformation (DX). 9 out of 10 will fail - but none need to! May I offer a practitioner’s advice on planning your DX:

• DX is a marketing concept based on applied science of Organizational Development (OD). (Psst, it’s about people! Not Kafka or GraphQL)
• DX aims to attain a perpetual, self-sustaining cycle rather than a series of static plateaus. See 'Bezonomics' Review: Spinning the Flywheel as an instance example. (The Wall Street Journal)
• Self-empowerment fueled by policy enablement accomplishes intricate relationship between brand and brand culture transforming employees into brand ambassadors. This culture is not just about creating a conducive environment but about attracting the right kind of talent who can think independently and innovate. You can read more about it here.
• Finally, the "Core Domain" is the real engine of change in any business. Meaningful transformation, especially in the context of DX, cannot be accomplished unless the Core Domain of the business is fundamentally transformed to integrate sales and marketing, customer experience, and technology. Technology alone isn’t sufficient for real change to occur.

Anyone can consult transformation even more profitably today! And every transformation can chance in a Google-like competent company rebirth and market domination. All that’s required is some competence, dedication, and positivity!

Business is positivity! Through business - the most natural of human activities - we elevate others by delivering the value they seek. Each one of us does business every day by living our lives. Our only obstacle is EGO!

I recommend this video for a healthy perspective:

• Once you truly look at yourself, YOU will see how big the problem is Eckhart Tolle, A New Earth: Awakening Your Life’s Purpose

Special thanks to Matthew Allen and Matthew Reagan for suggestions.

Check these two brands out!

Other Useful References

1. 7 Lessons To Get Rich From Robert Kiyosaki’s "Rich Dad Poor Dad"
2. The Heat Death of Enterprise IT ? Garth Gilmour & Eamonn Boyle ? GOTO 2021
3. Sabotaging a Transformation ? Fred George ? GOTO 2022