Titles, Fractional Executives & Leadership
Marla Johnson
A serial entrepreneur now helping others start and scale tech companies in Arkansas. Author of Soul Food for Founders. #EmergingTechnology #Innovation #GTM #TechSales #AI #Leadership
The Pitfalls of Inflated Titles
In the startup world, it's tempting to bestow grand titles upon founding team members. After all, while funding might be scarce, inflated titles are plentiful. However, this practice can lead to a blurred hierarchy, diminished accountability, and a lack of clear roles. To avoid these pitfalls, it's essential to award titles thoughtfully and consider employing fractional executives in areas where team members may be lacking in experience or expertise.
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The Importance of Clear Roles and Accountability
A successful company is like a well-oiled machine, with each part playing a vital role. Assigning titles without corresponding responsibilities and performance metrics can create confusion and inefficiency. Every leadership role should be tied to measurable goals for three key reasons: clarity, communication, and growth.
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The Value of Fractional Executives
Even the most talented founding teams may lack the specific expertise needed to drive a company forward. This is where fractional executives can be invaluable. They bring a wealth of experience and can help guide the team, mentor individuals, and fill gaps in knowledge. While fractional executives can be a valuable asset, it's important to ensure that they are not seen as permanent fixtures. Their role should be to help the team develop the necessary skills and knowledge so that team members can eventually take full-time leadership roles.
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Conclusion
By avoiding the temptation to inflate titles and by focusing on clear roles, accountability, and growth, startups can create a more effective and efficient organization. Fractional executives can provide the necessary expertise and guidance during critical periods, but their ultimate goal should be to help the team develop the skills they need to succeed independently.
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Soul Food for Founders
With over three decades of experience founding companies across diverse industries including video production, ISP & web design, digital marketing, game development, blockchain, and fintech SaaS, Marla Johnson has navigated the entrepreneurial landscape firsthand. In Soul Food for Founders, Marla shares her hard-earned wisdom, distilling her successes and failures into actionable insights for aspiring and established entrepreneurs.
A passionate innovator and lifelong learner, Marla brings a unique perspective to her work. Beyond her professional pursuits, she is a dedicated family member, friend, and nature enthusiast. Her love for music, art, writing, gardening, and biking fuels her creativity and keeps her grounded.
Are you a company founder? Let's connect and share our experiences.
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