Titan of Transformation

Sharing with Tony Robbins for 5 minutes how this book is a blueprint of the patterns of his groundswell.

I first want to make it clear he has not endorsed my book Groundswell: The Unseen Wave of Business Growth . This photo is from just after we chatted at a private week-long event called Platinum Partners Financial and I gave him a signed copy. (fingers crossed he reads it)

This was a moment to honor one of the mentors (among many others) who have contributed to the strategies in my book with their teaching.

One of the biggest insights over the past 4 years as a Tony Robbins Platinum Partner. During his live teaching/programs, I have witnessed him transform so many people's lives with his methodologies. It's astonishing to see the dramatic and life-changing transformations.

Tony has mastered how to transform people using so many modalities and science with his processes he now has a groundswell in the millions. He calls it a force for good. I call it a groundswell for good.

In my book, I illustrate how you can replicate his (and other experts') strategies and patterns for guiding transformations. This can generate a what is called a Growth Loop. (read how Growth Loops are the new funnels )

The fastest-growing products are better represented as a system of loops , not funnels. Loops are closed systems where the inputs through some process generates more of an output that can be reinvested in the input. There are growth loops that serve different value creation including new users, returning users, defensibility, or efficiency. - Reforge

Now their definition is more focused on products / SAS by contrast my definition of a growth loop for Impact Creators / Brave Brands / Mindful Marketers who are focused on Guiding Transformations:

"Generating more impact and growth over time with less effort and energy as the growth is created thru the momentum of individuals who are transformed and compelled to enroll others." - Scott A. Martin

You can learn how it can create the ultimate groundswell which first starts as a movement.

The next stage is creating change in your audience/ followers and clients where they start becoming advocates for you and your brand. Lastly when you transform their world "to never be the same again" you unlock a growth loop where people are compelled to tell others about your brand.

This book has been four years in the making and if you are interested in learning more about my groundswell join my community! And maybe you also want to become an OG. (Original Groundsweller)