'Tis the Season - We're Here When You're Busy
Tonight we're saying "trick-or-treat," and before we know it, that will become "happy holidays." Q4 is in full swing! What challenges are you facing as you work through it?
We all know this time of year is pivotal in overall performance measurement, and as we head toward 2024, making informed, cost-efficient decisions are key to driving an all-around more competitive marketing and communications strategy.
We've noticed some patterns in the type of help our clients need most this time of year, and we've put together a few key ways we can help. Read more here.
If you're looking for some other ideas, like consumer perspectives on holiday spending, gaining insights on your target audience, incorporating AI into your strategy, or hoping to change your own individual performance with elevated communication in the workplace, we've got those resources available, too.
And as always - feel free to drop us a line, and we can brainstorm together!
Dashing Through the Snow...All the Way to Better Consumer Insights!
As the holiday season approaches (or is it already here?), understanding consumer insights is crucial for delivering solutions that stick and are ones consumers actually need. Our Atomik Research team has extracted key information on gift-giving strategies and the potential impact of changes in student loan repayments on holiday spending. This knowledge is invaluable for making informed decisions at this critical time of year. Read all about it!
Bolster Your Holiday Communications with Real Insights
'Tis the season for sure! And, take note: 70% of U.S. consumers say that the holiday season starts immediately following Labor Day and up to the day after Thanksgiving (see more in our Holiday 2023 report above). For some brands it’s time to catch up, but regardless of how prepared you are, it’s going to be a crowded space in which to be seen and heard. Atomik has some holiday deals to help you level up your holiday 2023 communications strategies and break through the noise. Ask us about the deals!
BUDGET-FRIENDLY HOLIDAY MORNING NEWS OPPORTUNITIES
Do you have "news you can use" for the holiday season but are watching your budget? A co-branded / co-op media tour might be an option for you! All our tours through the end of the year are available online:
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There are a number of mixed emotions surrounding Artificial Intelligence, many of which are valid, and others fraught with false fear of technological warfare. 4media group’s Atomik Research team took a deep dive to understand the overall consensus and general attitude towards AI whether it be at home, at work, or in their day-to-day routine. With over 2,004 adults polled for insight, this is an incredible lens into how you can leverage AI in a way that authentically meets your clients, while being conscious of their concerns in how you leverage the powerful tool. Read more...
It’s Hard to Ignore An Email When...
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What Does Time Square Have on You?
Head into New York City and up to 42nd Street to find yourself immersed in a world of billboards and advertisements. It’s a cultural and commercial hub for not only tourists, but also consumers to select their next purchase and find themselves swayed towards one brand over another. Out of Home (OOH) advertising leverages traditional PR with digital innovation in the comms space, all while helping to maximize your budget in high visibility areas, possibly driving your next surge in sales. Our Chief Business Office Laura Pair has great intel on what makes OOH so vital to any marcomms strategy. Read more...
The Golden Trumpet Award Goes To...
The American Society of Retina Specialists (ASRS) took home a Golden Trumpet Award for Advocacy from the Publicity Club of Chicago. It was an honor to help produce and distribute their “See For a Lifetime” PSA, and we could not be more thrilled for them! They are doing groundbreaking work in this space, especially coming on the heels of their other recent win, a Skyline Award for Excellence for Best Use of Broadcast/Film/Video from PRSA Chicago.?Congrats!
Thank you to our incredible client partners for supporting our organization as we have been named a 2023 Inc. Power Partner for both a Medium-Sized company and numerous categories within Public Relations. We are so thankful for our brilliant clients and the opportunity to be involved in so many creative and cutting-edge campaigns!