Tis’ The Season

We create consistent brands

Do you know how CPAs and accountants have tax season and are BURIED in work? Well, this time of year is marketing season.?

Why??New marketing budgets, or existing budgets, are being evaluated.?

In fact, our marketing is in the process of getting a facelift. Visions2images is working on a new website, so we can help better serve our audience.?

Listen, here’s a recent conversation I had with a prospect about their website. They wanted to update items on their current website but did not know how to do it themself.?

I begin any conversation with a consultation that consists of questions:?

• How do people find you currently??
• Do people visit your website??
• Do you have content driven on your website??
• Can your website be viewed on mobile?
• What is the goal for your website??
• Do you know what platform your website is on??
• Do you know what people are searching for on your website??
• What is your call to action??

The prospect seemed rather shocked, simply because he never thought about any of these questions. He didn’t know that there should be a goal for a website.. He just thought that his website needed the bare minimum for credibility.?

My goal is to educate prospects such as this person. You see, there is so much more than just fixing and adjusting a website. Content, Search Engine Optimization, and brand consistency is just as important.?

I ask questions because your website is a piece of your marketing puzzle; though it is an important one. Your website should be an online billboard that is showcasing services or products with easy clear navigation.?

There is a lot that goes into a website.?

Beyond that though, is when the secret sauce comes together. What is worse than having a brand new website, when your social media or, other digital marketing isn’t consistent with it??

The good news is… we are now accepting website clients for December.?

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