'Tis the Season

'Deck the halls with bits of wattle...'

Christmas in Australia just hits different.

One minute you're splayed out on the lounge watching Kevin McCallister fend off Harry and Marv in some snowy Chicago suburb for the hundredth time, the next you look outside and wonder if the nearest gum tree is about to burst into flames.

There's something uniquely Australian about coping with all the sunshine and heat of Christmas. It's something our Northern Hemisphere cousins will never quite understand.

But when it comes to holiday shopping, we're starting to closely resemble our counterparts from above the equator.

One Australia Post report found Aussies spent a whopping $AU63.6 billion in online shopping in 2023 - despite the cost-of-living crisis.

That figure is expected to continue rising over the coming years, with 83% of Aussie shoppers admitting they made at least one online purchase every month.

And it's not just the latest sneakers or new-release books Aussies are shopping for online.

That Australia Post report actually found food and liquor saw the biggest upsurge in growth, because more of us are buying our groceries online than ever before.

Which means that if you're not active and selling your wares in the highly connected online digital marketplace, you're almost certainly missing out.

We've just launched our own B2B lead generation platform called The Missing Link.

It's designed to help businesses connect with more prospects, book more meetings, and ultimately generate more revenue.

Keen to know more? Read on...

Too busy to scroll?

Here are our top three takeaways:

• Building team culture

A happy team is a creative team... which is why we always take some time out of our busy workdays to engage in some fun-filled, team-building activities.

• Time to rebrand?

If your branding is no longer starting conversations, it's probably time to rebrand. But there's more to it than just updating your logo, says our Design Director Angelo Alcasabas .

• Missing leads?

So many of our clients told us they were wasting countless hours every week prospecting for leads that we decided to do something about it. Introducing: The Missing Link.

Team culture? It's all about having some fun

What's that saying? All work and no play...

We all come to work to get the job done. But that doesn't mean we can't have a little fun along the way, as our co-founder and Chief Vibes Officer ?? Sonya Vanjicki explains.

So if you don't know what Skribbl io is, check out the video and get ready to flex those creative muscles.

Thinking of rebranding? Here's how it can benefit your business

"It's arguably a far more competitive market now than it was in the past," says our long-serving Design Director, Angelo Alcasabas .

"There are different platforms and channels, and the whole digital landscape is much more connected."

Which means that if you're not consistent with your brand messaging across channels - or it's no longer resonating with your audience - it might be time to think about rebranding.

Is there anything more frustrating than spending time on lead generation when you'd rather be working on your business?

We can help.

We've created a cutting-edge B2B lead generation platform designed to harness the power of multiple channels, connect with more potential leads, and ultimately scale your revenue.

We've called it The Missing Link.

And if you're keen to see how it can help scale your business, simply drop into our inbox to arrange a demo.

?? That's a wrap on 2024 ??

Where oh where did the time go?

No sooner were we all making our predictions for 2024... and now it's December!

We thought we'd send our final newsletter of the year to coincide with the festive season.

And while we're not quite done yet at Hunt + Hawk HQ, we'll be wrapping up our year soon.

We hope you've enjoyed catching a glimpse of what makes us tick over the past few months.

We'll be back again next year with plenty more insights designed to take you higher in the world of branding, sales, and marketing.

For now, all that's left is to wish you all a very Merry Christmas and a Happy New Year!

Hunt + Hawk