Tired of X? Here’s Why Bluesky Might Be Your Next Big Thing
Let’s face it: Twitter (or “X,” if you insist) has become a total dumpster fire. It’s crammed full of rubbish—polarising politics drowning out everything else, the owner stirring up drama for the sake of it, the algorithm pushing rage-bait, ads everywhere you look, and bots flogging fake products with “this is fake” warnings slapped right underneath. Seriously, what’s that about?! It’s no wonder millions are jumping ship each month and heading straight for Bluesky.
What's Bluesky?
Bluesky has been around since 2019, but until this February it was an invite-only affair. That gave the developers time to iron out the kinks behind the scenes and stabilise the platform before flinging open the doors to the public.
Though their plan mostly worked, the recent surge of new users still caught Bluesky off guard, causing a few outages. Even so, it’s doing a lot right: it’s still small enough that the usual swarm of bots, trolls, and total idiots haven’t bothered with it yet. Of course, that’ll change as it grows, and it’ll be fascinating to see how Bluesky handles the inevitable chaos.
It’s also no accident that user numbers spiked after Donald Trump’s victory in the November US elections. X’s owner, Mr Musk, was a massive Trump supporter during the campaign and is set to be heavily involved in his administration. This, unsurprisingly, sparked a political split and drove some people to leave X in protest. Others had their reasons: the Guardian, for instance, ditched X, branding it a “toxic media platform.”
Meanwhile, Bluesky keeps stacking up new users, recently hitting 25 million. It’s still got some growing pains, but let’s be honest—compared to the cesspit X has become, Bluesky’s looking like a breath of fresh air.
Why Consider a Move from X to Bluesky?
Let’s not kid ourselves: Bluesky might never “defeat” Twitter/X outright, especially without more countries introducing tougher online regulations like Brazil has. But that doesn’t mean it’s not worth paying attention to. Unlike X, which racks up complaints over sudden policy shifts and dodgy decisions, Bluesky’s decentralised approach gives users more control over their data. Instead of being at the mercy of shady algorithms and pay-to-play schemes, brands can find a more stable footing here. Early adopters can benefit from shaping the tone of their industry’s presence on Bluesky, rather than scrambling for attention in an overcrowded, combative environment.
I’ve recently launched Scottish and Southern Electricity Networks ’ own Bluesky account, making it the first Distribution Network Operator on the platform. Within a few days, we pulled in over 50 followers—most of them energy industry professionals. That might not sound like millions, but it’s a solid start for a brand establishing itself in new territory. On X, getting noticed among all the noise is tougher, and meaningful engagement can feel like a rarity.
If your audience values decentralisation, data privacy, and authentic conversation, Bluesky might be exactly what you need. The platform leans towards genuine interactions rather than hollow follower counts. Instead of shoving ads in people’s faces, you can focus on community input, storytelling, and thoughtful discussions.
Bluesky’s features—short-form posts, polls, interactive threads—are perfect for experimenting and figuring out what resonates. Over time, as new updates roll out and the user base expands, you can tweak and refine your approach. Sure, there are still unknowns, but if you’re fed up with the direction X has taken, Bluesky might just give you the fresh start you’ve been looking for.
Don't Delete Your X Account Yet!
As tempting as it might be to kick X to the kerb entirely, hold your horses. You’ve spent years building up that audience, and dumping them now could leave them high and dry. Even worse, if you nuke your account, you might return later to find some joker—or a swarm of bots—masquerading as you. That’s hardly an upgrade, is it?
Instead, think of Bluesky as a fresh side hustle rather than a total career change. Sure, experiment with your new audience on Bluesky, where you won’t be drowning in rage bait or elbowing bots aside just to be heard. But don’t abandon what you’ve got on X. Keep your old account ticking over—share important updates, answer customer queries, and nudge your followers towards your shiny new Bluesky presence whenever it feels right.
There are even nifty tools like?Sky Follower Bridge?to help you track your audience across both platforms, so juggling two presences is a bit less of a faff. The idea is simple: don’t put all your eggs in one basket. Maintain your X presence, nurture your budding Bluesky community, and let them complement each other. That way, you can keep what’s already working for you on X, explore the fresh opportunities on Bluesky, and avoid ending up in a digital ghost town haunted by bot impostors.
In short, step into Bluesky with a strategy: use it to broaden your horizons, engage a more discerning audience, and evolve your approach—without burning the bridges you’ve built elsewhere.
Oh, and one more thing:
Give our new page a follow ??