Tired of Tossing Money at Losing Proposals? Here's Why Data Might Be Your Missing Piece
Abhijit Majumdar
Director @ Indglory | Co-Founder Optimizory Technologies | Pursuit & Bid Strategist | GenAI Evangelist
Stop Guessing, Start Winning: Data-Driven Strategies for Proposal Success
Remember that $200 million proposal your team poured their hearts into last quarter? The one that landed with a thud? I do – and I bet most of us have been there.
It's easy to get caught up in the big picture when pitching: the innovative solution, the killer value proposition. But sometimes, the devil's in the details – and the deciding factor might be something as seemingly mundane as your project execution plan.
I once found myself in a company losing bids despite having strong technical offerings. We'd get decent scores, but those coveted top spots remained out of reach. Diving into the data, I made a startling discovery: we were bombing on project management experience. Generic methodologies and standardized resumes weren't cutting it.
So, I made a radical shift. For our next few proposals, I partnered with delivery leads and hiring managers to tailor everything related to project execution. We'd create custom project plans, as if we'd already won. Resumes transformed into laser-focused demonstrations of the exact expertise clients needed.
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The results? Our proposals suddenly became winners. Turns out, demonstrating that you can actually do the work is pretty convincing.
Now, this isn't some magic trick – it takes collaboration and a commitment to going the extra mile. But the payoff is real.
Is your proposal process built on assumptions or insights?
...The good news is, you don't need a fancy degree in data science to start winning smarter. With even basic analysis, you can start unearthing the patterns that will lead to more 'yes' from clients. Ready to give it a try? Follow me for practical strategies on how to leverage your proposal data effectively. Let's start turning those past losses into future gains!
#sales #management #business
APMP 40under40 - class of 2023 Awardee || APMP BPC ASIA 2022 Awardee || APMP CF || Presales Specialist || Sales Enablement Expert || Deal Lifecycle Management || Commercial Expert
1 年Generalisation is the real culprit