- Understand the search intent of your target audience and choose relevant keywords
- Create an article outline that covers the main points and subheadings
- Write a catchy and keyword-rich title that matches the search intent
- Optimize your abstract or introduction with a clear summary of what the article is about and why it matters
- Write clear and engaging content that provides value and answers the user’s query
- Use headings, bullet points, images, and other formatting elements to make your content easy to read and scan
- Include internal and external links to relevant sources and pages