Tips for Writing an Engaging Media Release.
Jeana Giordano
Former Global Director of Marketing Communications at ReloQuest Inc. B2B, SaaS, Award-winning published writer, content marketing strategist, PR, Jeanawrites.com. A self-motivated business communications professional.
Let's talk about the headline because, without a successful one, you will not get views. Writing an engaging press release is crucial for capturing the attention of journalists and potential clients. One helpful tip is to focus on crafting a compelling headline. Here's how you can do that:
Be clear and concise. Your headline should convey the central message of your press release.
Highlight the News Value:
Please make sure to emphasize the most newsworthy aspect of your announcement. What makes your story exciting or important?
Spark curiosity and make the reader want to know more, prompting them to read the entire press release for the complete story.
Consider the "Five Ws": Who, What, When, Where, and Why. Ensure that your headline addresses these elements.
Use Action Verbs:
Incorporate strong and dynamic verbs that evoke a sense of action or excitement. This can make your headline more compelling and engaging.
Keep it Short:
Aim for a headline that is around 5 to 10 words. Shorter headlines are more likely to grab attention quickly and are easier to remember.
Include Keywords:
Incorporate relevant keywords that journalists or readers might use when searching for information related to your press release.
Consider Your Audience:
Tailor your headline to your target audience. Think about what would grab their attention and resonate with their interests.
Be Honest and Accurate:
Ensure that your headline accurately represents the content of your press release.
Add a Subheadline (Optional):
You can complement your main headline with a subheadline to provide additional context or information. Remember, the headline is the first thing people will see, so investing time and effort into creating an attention-grabbing headline is essential for the success of your press release. I can elaborate on the body of the release in future posts.