Tips for writing the best sales emails: part 2

Welcome back to our newsletter series, "Tips for Writing Great Sales Emails". In the busy world of online communication, sending effective sales emails is super important. In this edition, we'll dig deeper into how you can make your emails more convincing and get better results. Whether you've been selling for a long time or you're just getting started with emails, we've got practical tips to help you write messages that really connect with people and make a difference. Let's learn how to create emails that grab attention, convince, and stick in people's minds. And here are 5 more tips for you!

Personalize your communication

Consider this recent LinkedIn message I received—would you respond? I didn't, and you likely wouldn't either. Now, contrast it with this message:

An excellent illustration of a personalized message. While creating videos for every prospect might be time-consuming, adding just one personalized sentence can notably boost your reply rate.

Find the right people

As simple as it may sound, however, a considerable number of messages and emails I’m getting are not in my scope of interest. Take a look at this one:

Obviously, I’m not the guy to talk about it. It is clear that this email is aimed at CTOs and development directors. Taking a moment to check my job title or applying a filter when compiling a lead list would have clarified this. When crafting emails, ensure they reach the appropriate recipients to make the communication more effective.

Cut unnecessary pleasantries and fluff

Cut out unnecessary fluff like "How are you doing today?" or "I hope everything is well." While personalization is essential, these generic lines can come across as insincere. In the era of outreach automation, it's crucial to go beyond the basics to add a genuine human touch. Consider mentioning your prospect's latest post or including a sentence about their city for a more personalized and authentic connection.

Skip detailing your own services

Put simply, avoid discussing your company; instead, address the needs and concerns of the prospect. When I receive messages like this:

It's clear that the sender lacks knowledge about me or my company. To capture a prospect's attention and increase response rates, take an additional step. Explore their website and LinkedIn profile, identify potential pain points, and tailor your initial email to address those specific concerns.

Incorporate social proof

In addition to incorporating your photo and LinkedIn profile link into your email signature for building trust, highlighting the names of companies you've collaborated with or showcasing positive case studies can further strengthen your credibility. Consider something along these:

Wrapping it up, creating awesome sales emails is about being personal, reaching the right folks, keeping it real, and showing you understand their needs. Don't forget to sprinkle in some social proof for extra trust! Ready to upgrade your email game? Share your thoughts in the comments below, and stay tuned for Part 3 where we'll dive into even more game-changing tips. Happy holidays!