Tips of the Week
Chase Dimond
Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.
Happy Wednesday!
Good copywriting without a good call-to-action is worthless.
Here are?7 quick CTA tips?to increase your clicks and conversions.
Vendor of the Week:
Gorgias is the customer service platform that 7 to 9 figure brands like The Oodie use.
The Oodie credits?Gorgias?with enabling their team to reply to 50,000+ customer emails every month.
Before Gorgias, this was impossible.
I'm a big Gorgias fan & personally believe it’s an absolute must-have for any Shopify business.
Copywriting Tip of the Week:
Speak directly to your target audience.
Instead of saying “Our product is great for everyone.”
Say: “Are you a busy parent looking to lose weight? Then this is for you.”
The more targeted your copy is, the better it will perform.
Email Marketing Tip of the Week:
Here are 5 subject line formulas that just work:
1) Stop [undesired emotion] today!
2) What people are saying about [product]
3) [topic], [topic] and [unrelated topic]?
4) Don’t miss out on [something desirable]
5) [desirable outcome], guaranteed!
Steal them!
Have a great week and make sure to send some emails!?
- Chase
Before you go, here are two ways we can work together:
1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency,?please fill out this form.
2. If you want to grow your LinkedIn following,?here's some info on my LinkedIn Growth Service.
Content Marketing Manager | Award-winning Writer | Bestselling Editor
1 年Love these! I'm a big fan of 2-4 word subject lines ??
Advocate...Gujarat Highcourt-SIENCE 1987...Ex. Municipal Corporator in Ahmedabad ( 1976-1993)...Ex.-Director -GIDC..(1990-1994 )-Ex. Member -Textile committee of India...President-IPLST_NGO-Social worker and Politician
1 年WISH U A HAPPY HAPPY ENJOYING DAY... GOD BLESS U WITH A HEALTHY, WEALTHY & PROSPEROUS LIFE... ROHIT PATEL...
Top Branding Voice.LinkedIn profile optimisation expert for CEO's, Creators, Coaches and Consultants || Linkedin Content creation & SEO Specialist || Linkedin Personal Branding
1 年Where is the prominent location for a CTA ? only end or....
Email Copywriter for time-crunched businesses ?? I help you achieve sky-high email open and click-through rates with ?? irresistible storytelling and ?? authentic emotional appeals without sounding manipulative or fake.
1 年Great tips Chase. I love the headline templates. ?
I grew sites like Amazon, Dropbox, and WIRED. Now I travel, write, and play tennis. Not on LinkedIn much. :)
1 年Re: "Speak directly to your target audience." Years ago, I optimized a paid landing page using this approach. I looked through Hotjar surveys and email surveys. It gave me the exact words that both prospects and customers used to describe their pain points. I then used those words in the intro copy (like your example): "For frustrated moms who are sick and tired of yelling at their kids..." The page nearly doubled conversions. The lesson? You attract to the degree you repel. Great tips, Chase Dimond (as usual).