Tips for Wedding Planners on How to Use Digital Marketing.

Well, I am so excited to share this topic, you know why? Because I know about both the fields- Wedding planning as well as digital marketing. My extensive (experience ) love for wedding planning and my passion with a zest for digital marketing made me write this one.

Being worked with both industries, I know how to make the best of both worlds. These tips would be a perfect guide for the wedding planners who are stepping into the digital world to connect with customers amid covid.

I have seen a few wedding planners and companies who are pros at planning weddings but struggle when it comes to managing social media. So to bridge that gap, I am here with a few tips that will help not-so-tech-savvy and small wedding planners to harness their presence in this virtual world.

1. Start With Two-Three Platforms.

Don't get overwhelmed by straightway starting with all the platforms. Begin with the two-three Platfomors where your customer hangs out to understand their preferences online. Working with two to three platforms will give you room to experiment and save a lot of time. There is No need to spend hours creating content to post set aside a few minutes.?

2. Fill In All the Details Just Like Visiting Card

?It is an absolute no-brainer to get identified you need to have an identity. Create an account on any of the social media platforms, fill in all the details required like-?Name of the company, logo, contact details, location, services, etc.?

3. Post Twice or Thrice a Week

Creating an account isn't enough, you need to post the content consistently. Being consistent doesn't mean you have to post now and then. While Consistency is key; posting every day is not mandatory to be active. Start with the schedule that is best suitable for you or your company. Posting two-three times a week is recommended.

4. Have a Hashtag/Keyword Strategy on Point

?These terms are the ones that will help people/users to find you in the web world. They are similar to the services that you provide. Have basic knowledge about them, and you are good to go. You don't need extensive knowledge to use them. But you cannot skip them too, as they play a big role in expanding your reach. Get spotted by your prospects with perfect strategy.

5. Share Your Work Profile

Wedding planners have a portfolio of all their services and past projects. They document their work in one or the other form to showcase it to clients. Pick a few of your best works from the collection, do a bit of editing and post it. Let your online profile(website) serve as your portfolio too.

?6. Collaborate With Other People

Networking is one of the key elements of being successful in any business. The web world is no exception to this. Connect with other people from the industry here the way you connect in the real world. Leverage the power of digital marketing by networking.

7. Promote, Promote and Promote

The job doesn't get over with creating an account and posting content, you need to make efforts to get noticed. Promote it as much as you can, share it with your old clients, vendors, associates, tell your employees to share it as well. And yes, don't forget to run the ads.

I Know starting with Digital marketing for a wedding planning business can be daunting. But with time, planning, the right strategy, and little help, everything will be easier. If you are still skeptical about making Digital Marketing part of your business-Read this article?