Tips for Using AI Copywriting Tools
Content writers should always strive to enhance their writing skills and efficiency. One of the latest and most innovative tools available is AI copywriting tools. These tools are designed to assist you in generating content faster and more efficiently by utilizing artificial intelligence to do some of the heavy lifting.
However, AI tools can only partially replace an experienced human copywriter. The most advanced AI tools available still cannot think like you and write like you.?
You must know how to use the AI copywriting tool you choose to create the best copy. Here are some tips for how to use AI copywriting tools to improve your content writing.
Understand Your Target Audience
Your target audience plays an integral role in determining the type of content you produce. AI copywriting tools can help you create content that resonates with your target audience. Therefore, it is essential to understand your target audience, their needs, and preferences before employing an AI copywriting tool.
AI can spin out generic content, but it is as unappealing as your least favorite dish. You must know your audience and how to appeal to their needs, pain points, and desires so you can adjust the AI tool parameters accordingly.
AI tools can create several variants of different content types in seconds. Product descriptions, emails, mission statements, blog posts, and more.?But it’s imperative to set specific parameters for the generator — what kind of copy you’re looking for and what information it needs to include. AI can’t think for itself, so you must tell it what you want.
It’s the same old task when using computing power – garbage in = garbage out.
The rule of thumb when working with a machine — the same as when working with a human — is giving it clear instructions.?
Customize Your AI-Generated Content
AI copywriting tools generate content based on the information you input. However, you must customize the content to ensure that it meets your needs and preferences. AI-generated content is neither creative nor original. You can do this by adding your voice and tone, editing the text, and adding distinctly human elements to “spice it up.”
Add in some personality and brand flavor. Don’t forget to create a powerful and striking subject line or title.
Do Your Own Research
AI copywriting tools are fantastic for menial work, but they’re not the greatest of strategic thinkers. There’s no replacement for good old-fashioned research. You may use the AI tool to generate ideas, but most statistics it quotes do not exist (I’ve found this in my own experience).
But that doesn’t mean the idea generated cannot be used. So take that vague or inaccurate statement and dig in with your own research. Find accurate and up-to-date information to support your ideas. Link to or refer readers to your sources to strengthen your premise or add credibility.
Some AI tools are better than others at research, so test every idea or statement to ensure you provide your readers with good information they can use.
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Personalize Your CTA
Personalization is the key to creating high-converting content, regardless of its type. Personalized CTAs have been found to?perform 202% better?than basic prompts.?AI copywriting tools are prone to end with a “conclusion” statement and no CTA or with one of the many generic CTAs we know and love:
Remember, the best estimates are that users only read about 28% of the content on a webpage. Most scan headings, bold text, and the CTA at the end. That means it is critical that you spend time customizing your CTA to make it “pop.”
Real Writing is STILL Editing
After utilizing an AI copywriting tool to generate content, you must proofread and edit it to ensure it meets your standards and is error-free. You can use online tools such as Grammarly and Hemingway to proofread and edit the content. But even these tools are only partially accurate, and modern writing conventions allow some deviations from accepted grammar and usage that these tools will flag. Personally review every word.
A leading digital magazine surveyed online shoppers and found that over 40% of consumers would distrust a website with bad grammar. Of course, AI can help with this chore, but there is really no substitute for the human mind and your training and experience.
Many AI copywriting tools will assist greatly; but again, your mind is your best copywriting tool.
AI copywriting tools are a valuable resource for copywriters and other writers. You can free up time to focus on different aspects of your work with the time saved. Test various AI copywriting tools and find the one that best fits your needs and preferences. Then, explore their many uses and characteristics and adapt them to your business tasks.
Use AI technology to make your writing even more indispensable to your clients and fans!
This article was first published on my Medium account on May 28, 2023.
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