Tips & Tricks to Master Email Marketing
If you don’t already know, email marketing is a crucial tool for businesses to engage with their audiences and drive revenue—with a monsterous average ROI of 4000% . And yet many companies are vastly underappreciating the potential of this channel.
So to help you boost your email marketing game, we put together a webinar covering strategies for eCommerce, SaaS & Apps that we will help you level up your email engine.?
Let’s dive into our top 5 tips and strategies!
1. Personalisation is Key
Gone are the days of generic “Hey You” emails, it’s time to start tailoring your emails to each individual recipient. Some great ways to do this is through using data like past purchases, browsing history, and demographics.?
Personalised emails have higher open and click-through rates, so if you are seeing your emailing falling flat try out this simple change.
2. Segment Your List
Off the back of personalisation, you should be using these same data points—and more—to segment your email list. Segmentation can vary dramatically by industry, but they are always based on common characteristics, like location or purchase history.
Once you have different segments created, sending targeted campaigns becomes a cinch. This will help you increase engagement, test different segments, and be more strategic with your messaging.
3. Automate, Automate, Automate
Make your life easier and set up automated email campaigns. Most companies at least have one welcome email or signup email, but there are plenty more great automations you can be implementing.?
For eCommerce try abandoned cart reminders, these engage with your audience at the right moment to remind them to finish up their order.
Or for SaaS companies a great option is educational nurture series to push prospects through your funnel and help them understand what makes your product superior.??
4. Mobile Optimisation
Did you know over 50% of emails are opened on mobile devices? And that number is most likely going to continue to increase. So it's essential to design emails that are mobile-friendly and easy to read on a small screen.?
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Make sure before sending and turning on automations that you have checked how your email will be viewed on mobile. Oftentimes if using images, when on mobile they will appear much smaller, so keep that in mind!
5. Experimentation is Key
Experimenting is a great way to understand what works—and doesn’t—for your audience. A/B test your subject lines, content, and calls to action to see what resonates with them.?
Use this data to measure the success of your campaigns and make adjustments accordingly.
Get the Whole Email Webinar
We have even more strategies to share in the full 1 hour webinar!
Get best practices, tips, and a step by step automation creation tutorial that can be used across eCommerce, SaaS, and Mobile.
What's Covered:
Who's?Nuoptima? We're an SEO?agency, specialising in topical authority.
We write, publish and nurture quality content to?position your business as the first & best solution in your category
Grow your business through SEO in 2 ways
Have a great week,
Aman and the Nuoptima team
Digital Marketing Specialist
2 年Great article! Thank you. With these techniques we can also maximize our marketing potential with the power of email! And we shouldn't forget to use the best email marketing software, which is Mailsoftly. With Mailsoftly, you'll be able to create and send emails that are tailored to your audience and drive results. You can say goodbye to generic, impersonal messages and hello to targeted, conversion-driven campaigns. Try Mailsoftly today and start seeing the results for yourself!?#emailmarketing?#marketingstrategy?#ROI?https://mailsoftly.com/