Tips and Tricks to increase your Application downloads

Nowadays for any app developer company first priority is to increase number of downloads of application. As per last data in March'17, we have 2.2 million apps are available to download for various iOS devices, while 2.8 million apps are available to download on Android devices and larger number are added every day into list.

Think of any idea and search on App store / Google play, you will surely find apps available on it.

So, first concern is "How to increase number of downloads" of your apps.

People are investing lots of money on app development and after spending more on publishing applications as well. But, everyone is not lucky enough to get funding for idea.

So, before you dive into swimming pool of Appstore or Google Play, there are some basic rules to optimize your application with Description, Keywords, Screen shot or Preview video. It's one of cost effective ways to increase your application downloads in easy way.

1. Choose Proper Title for Application:

When user search with your title in search bar in App store, then your application should come in first place. Title should always be short and relate to idea of application.

Think you're producing movie and people will always think of movie title and find meaning before entering to theatre.

2. Effective images and icon:

Once user search your app with proper keywords and land on your application, first thing they will do it looking at icon and screenshots. 

Survey says, that 45% users clicks on download button after checking icon and screenshots. Therefore it's very necessary to add attractive images for icon and screenshots

3. Choose keywords wisely:

Keyword is most important part for your app download. You need to do some research on keywords used by others apps and AppAnnie will surely help you for it. 

4. Rating, review and App description:

Once user reach on your application page then these are main things upon which user take final decision to download application. When you go to buy anything on ecommerce, you will definitely read rating and review before final purchase, same thing applicable to application downloads as well. So, please verify your reviews and try to reply in case of any negative reviews.