Tips To Targeting

The biggest waste of dollars that I see is that a business doesn’t know where to reach their ideal audience, or even who their ideal audience truly is. Sound familiar?????

As a founder, you created something delicious or a product that works. That’s why it would be a shame to fall flat when it comes to execution because maybe the packaging doesn't speak to your audience (i.e. looks goofy even though it’s a premium-priced product; I see that a ton), or maybe you are an app for kids but not sure how to talk to the parents buying the product. Here are a few tips that I want to share with you:?

1. Create a survey to learn.

• Where do they want to hear from brands??
• What are their personal pain points??
• How do they spend their time and what do they do??
• What are their interests??
• Are they into snowboarding? Cooking? This is great to know for partnerships. If you missed my last webinar, check it out?here

2. Plant a survey in FB groups, communities, emails, and among friends; look everywhere you can to see who your ideal target is and see which is most willing to spend on your product.

3. Plan on how you will reach them (feel free to reach out to me to help!)

4. Create authentic copy in places that speaks to their pain points, their wants and needs?

This is all of the upfront targeting strategy so that you can set up Google/Social campaigns to have a better sense of which copy will work and what target audience you want to reach them.?

PRO TIP:?If you want to play around or know the target options in social media, you can weave in some of these into the survey so you really know how to set up marketing campaigns!