Tips for Successfully Rebranding a Business

In light of the recent Facebook rebrand announcement, we wanted to provide a few tips for a successful rebrand. For all companies, your brand should encompass who you are as creators, as well as what you hope to achieve through your intended contributions to the communities you influence. As well, integral to company identity is a consideration of the direction you wish to take your enterprise, ensuring that this is included into your marketing strategy. For social media companies like Facebook, this means the reestablishment of their very identities!?

For every rebrand, intense and careful consideration must be given to the integral roles of internal and external marketing. Above all, one must prepare a comprehensive marketing strategy to ensure the success of a rebranded enterprise in both the short and long term.?

Here are a few tips to successfully rebranding your business:?

1. Re-evaluate your mission and values as a company. Ask yourself, are they different now from when you first started your professional journey? If so, consider how the elements of tone, voice, and imagery will change for your marketing materials to better reflect this new trajectory.?
2. Reconsider your target audience(s) and how your rebranding will affect members of various demographics. Has your target market changed? If so, how will you reach these individuals? As you plan your rebranding strategy, think about how your target audience will perceive the new elements of your company. By doing so, you’ll be able to create marketing materials that better align with your ideal client’s needs and desires.?
3. Begin rebuilding your brand identity – or create a new one! Depending on the extent of your rebrand, this process may involve redesigning core brand elements, including your logo, brand colours, and your company’s name. As you plan amendments to your brand identity, consider how current and potential customers will perceive this new representation of your company. Strive to make this transition as smooth as possible!?

You can read the full article here, and if you’re interested in learning more about successful business rebranding, slide into our dms!?