With 2024 wrapping up in just a few weeks, marketing budgets are top of mind for many.?
If you're considering adding video to your strategy now or in the new year, I’d love to share some insights to help you get started without breaking the bank.
Why trust me? Over the past 12 years, I’ve created all kinds of video content—from how-to gaming clips that hit 100k views to podcasts and promotional videos for businesses and events.
- Understand who and what the video is going to be used for. Everyone wants more ROI when it comes to their marketing spend—of course, that is only right. However, if you don't fully understand "the job" you want the video to do, it won't matter how well you film it if the idea isn't good. ?
- Understand how to package the video. For those who don’t know, when we talk about "packaging," we’re referring to the Title (what the video is called), Thumbnail (the image shown before the video plays), and Hook (the first 30 seconds). You need to ensure that each element of your packaging works together to first present the topic, create curiosity, and then address the "curiosity gap" (the question posed that the video promises to answer). ?
- Add Production if is going to help with the above, so many people ask me, why should I pay you or something else to create a video for me, sometimes my answer would be "you shouldn't" if the job of your video is to create a "home feed" or "user generated content" would filming it in the best 4k or 6k on a X or Y camara add to that?? ?
- Focus on the 1%. With every video you create—whether on your own or with a video marketing professional—focus on refining one element. This could mean identifying the “right” or “best” people to appear in your content. It might mean reaching out for help from someone more skilled in content creation, lighting, or sound. The key is not to try to do too much too quickly. Focus on improving one aspect for a set number of videos or over a period of time.
