Tips to Sharpen Web Design and Development Skills to attract more clients
The website is the face of business, and its main purpose is to attract and retain the maximum number of people for the growth of the business. One needs to deploy top quality web designer and developer that has smooth navigation and flawless coding. Building a website that holds the potential to attract clients and get admiration from users can be challenging even for skilled website developers.
As a leading directory in providing the list of top web development companies, Topdevelopers.co has narrowed down some of the best tips and tricks that professional web designers and developers can use to make the website stand out from the ever-expanding crowd of sites.
Beyond luck and good fortune, these are simple steps everyone can follow to rank the website higher and attract more clients over and over again. While applying these tried and tested methods, add some of your creativity to get the best result. So, let's get started.
Best Ways to Improve Web Designing and Development Skills
1) Web Structure
The website structure is the first step that separates the best websites from mediocre websites. It deals with grouping, arranging, and linking pages properly on a site. A well-structured website prevents the mix-up and cluttering of web content by giving a user-friendly feel.
Try to categorize web pages in such a way that they are easier to find by visitors. Even the first-time user should smoothly reach the destination without sensing any confusion. A well-structured website will help you to get advantages like:
2) User Interface (UI Design) & Intuitive Design
An excellent User Interface (UI) design gives a memorable digital journey that a user can ever experience. UI design visually communicates with website visitors most pleasingly and interactively possible.
An effective UI design gains the attention of the user in the first instance and garners a positive first impression. Developing a website that is visually appealing and functionally efficient will give a satisfactory experience to visitors, encouraging them to return in the future.
The expert UI/UX Design Agencies?are efficient at designing a seamless experience for its visitors based on the different devices the website will be accessed on while following the theme based on the business and its products. Investing time and money in UI designing help you reap the following benefits:
3) An exquisite Page Layout
Page layout is a vital aspect in deciding the success or failure of the website. The website design should be clean, distinct, and self-explanatory to ignite the interest of visitors.
Usually, page layouts have content, recognizable links, and visuals arranged in a flow to give website visitors a welcoming feel. But before starting to design a layout, it is wise to understand the business of the clients.
Identifying what the client wants will help you to create a layout appropriate for their business.
Every page layout has its specialty, its peculiarities. For instance, the web layout of E-commerce and online shopping website is entirely different from the layout of the personal blogging website.
No matter how visually pleasing a personal blogging web layout is, it cannot fulfill the requirement of an E-commerce website. Therefore, recognizing the uniqueness of your client's business is the first and most vital part. You can develop the site using the following layouts.
4) SEO-friendly and User-friendly website
From businesses to web developers and designers, everyone wants to see their website on the first page of Google search. This aim is achieved only with the help of the Best SEO experts working with elite web developers to build SEO-friendly websites and follow effective SEO techniques afterward.
There are a lot of different elements that go into developing an SEO-friendly website — such as,
Use short and easy-to-remember URL packed with keywords to avoid confusion, because random letters or unknown words in URLs create uncertainty in users' minds.
Write attractive Meta titles and Meta descriptions using keywords.?Use the keywords while writing headings and content. It will show the search engines what your website is all about and what keyword phrases you want to get ranked.
Optimizing image sizes and minimizing HTTP requests will help load your website faster. By keeping the website loading time less than 3 seconds, you limit website abandonment by impatient visitors.
In addition to this make sure your website has a section where you can provide quality information to the visitors this will help you to be found by your targeted audience.
The best way to apply this is to have a blog or article section wherein you can publish informative content related to your business and also design a pathway for your audience to be informed about your business and convert.
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5) Branding a Website using an Impressive Logo
Brands and their logos surround our world. Even as a child, we recognized the symbolic ‘M’ of the McDonald’s brand, from far away. A logo is the statement or signature of a company, which differentiates it from others.
The logo is the first thing that strikes the mind of the customer. Thus it needs to be attractive and should be given a striking overview of what your website does. The professional UI/UX Designers create the best logos by keeping the business and its products in mind.
The logo is the first thing that the audience looks at to communicate with a brand. It easily sticks in the minds of the audience for a longer time. And, when they see the logo, again and again, they start to trust the brand. After trust, loyalty is quick to follow.
Similarly, many successful websites have created logos that helped them create a brand that web users are trusting. Everyone remembers the logo of YouTube, Netflix,& Hotstar. And believe the video content shown in them will be entertaining.
6) Make your Website Secure
Having a secured website has plenty of benefits. It creates an environment of trust among first-time visitors and encourages users to interact or share details on the website. Google has confirmed that they favor HTTPS websites. Almost 40% of sites ranked top 10 on Google searches are HTTPS.
In 2018, Google started showing the message "Your connection is not private" to Chrome users if they clicked on a non-HTTPS website. Website users are informed and people, who are well-versed with the danger of visiting an insecure website and retrace their steps.
A user is more likely to visit a secured-HTTPS website with the green lock rather than visiting a website with a red URL. An SSL-certified HTTPS website will attract more visitors than an unsecured website.
Also, try to keep the website updated by following the latest web design trends because the outdated website gives a suspicious feeling. If you use a popular CMS provider like Joomla or WordPress, regularly updating them will bring a huge difference.
Create a page for Terms and Conditions, Privacy Policy, or Data Rights on your website, explaining how responsible you are in using data.
7) Compatibility with all devices & browser
By developing a website compatible with mobile and tablets, you can reach a wider audience.
Today more than half of all global web traffic comes from smartphones. After watching the increasing use of smartphones for browsing, Google officially announced?mobile-first indexing to rank the searches.
The websites that efficiently render on various resolutions, screen sizes, and browsers will rank higher than non-responsive websites. This update has come when mobile searches are becoming the majority, and desktop searches are sharply decreasing.
So, to reach the ever-growing mobile internet users and improve SEO ranking, compatible screens have become a necessity.
8) Fresh and informative Website Content
On average, first-time visitors spend almost 45 seconds scanning a website. So, write an attractive heading and engaging the first paragraph to create interest in visitors' minds. Be concise, informative, and fresh. Use the language easily readable by the visitors- limit corporate words, avoid jargon, and acronyms.
Since most visitors on the website scan the information, writing short and crisp content about service and products is recommendable. To keep the content fresh and encourage visitors to return to your site, you can regularly update the website with blogs content. Include the keywords in the content on which you want to rank.
Last but not least, periodically, change the content on the website to show search engines that you’re active online.
9) Aesthetics are Everything
Aesthetics profoundly influences the overall look and feel of a website. It creates the first impression of a company on first-time website visitors.
Quite obvious, websites with conventional aesthetics don't appeal to their target audience and fail to make them their clients. Hence web designers should avoid such common web design mistakes.
Colour scheme and Font are the two main factors that decide the quality of aesthetics in a website. Different colors create a different psychological effect on the visitor's mind. Colors have different meanings in different cultures and countries. Therefore, choose the color that suits the nature of your business and create a positive impact on your clients.
Like banks and financial institutes choose blue because blue represents trust, whereas restaurants and food joints prefer red and orange. After all, it stimulates the appetite.
Similarly, the Font type and size play a crucial role in attracting and holding clients on the website. Make sure your website fonts match your brand's identity and are easily readable on all types of devices. Don't use more than three kinds of fonts throughout a single website. Various types of font on one website may look clutter for your brand identity.
Winding Up
All these are tried and tested tips, rigorously used by expert web developers to build attractive websites to gain maximum traffic. Implementing some of these hacks will give you instant results, while others will pay off in the long run. So, follow all these tips one by one and be patient. You will see your website climbing high on Google searches and attracting more clients simultaneously.
Suggest the businesses track web traffic using Google Analytics and keep an eye on what their audience needs. So, web designers and developers can make changes in the future as per users' requirements and the latest trends.