Tips to Rev up Your Spring Market

How Does Your Digital Health Rank??

We are thrilled to bring you the 3rd annual Automotive Aftermarket Digital Health Report in partnership with Content Status! Inside, we evaluate how automotive retailers measure up against basic content requirements, taxonomy best practices, and other critical product content elements. You’ll learn why:

• Creating the right taxonomy is essential to the findability and organization of your products catalog
• Missing or incorrect product page content leads directly to lower conversion rates and customer frustration
• With complete and accurate product descriptions customer trust is enhanced, leading to increased sales and loyalty

Download the report today and get started on your own digital health.

Revolutionizing the Automotive Industry?

The evolving customer is the biggest disruptor in the automotive industry. On May 29th, Sam is joining host Chantal Schweizer at the Data Cafe featuring guests Felix Bühner of Spryker and Nils A. Radsak , konekta consulting ltda. , on how the industry needs to become more digitally adept to meet millennial and Gen Z needs. This is one not to miss as the perspective will span across global markets, OEMs and the Aftermarket. Read the blog to get a quick overview of the topics we’ll be delving into and register today.?

Top Taxonomy Tips and More from Attending Auto Care Connect?

Having a good taxonomy is the backbone of your data success. Together with Susan Walsh, the Classification Guru, we presented a session on taxonomy during Auto Care Connect week in Chicago, May 6-8. From what is a taxonomy, to what makes it good, to the importance of ‘is-ness’, here's our top 5 list of best practices.?

1. Understand the 4 typical taxonomies: Navigation for your website; Operational for supply chain and reporting; Attribution for your PIM; and Syndication for data distribution.?
2. Avoid long words or descriptions
3. “Is-ness” keeps your taxonomy product centric, what is it, what does it do, who is it for
4. Avoid “attribute stuffing” – don’t try to get all your product information in the ‘headline’
5. Understand your customers and how they search for products

You can also read this blog by our own reigning 2023 Taxonomist of the Year, Chantal Schweizer to gain even more insight.

Industry Involvement

MEMA Business Technology Council

The Pivotree team is officially involved in the Business Technology Council of MEMA Aftermarket Suppliers ! If you are a part of the BTC you can catch us engaging in the following:

• AI Think Tank – focused on producing industry insight into how we are leveraging AI, whether it is creating that personalization of customer experience, inventory forecasting, or through content creation!
• Emerging Tech - here we are adding industry insight into the impact of EV vs. Hybrid and how that looks different for the US than in Europe.
• Global eTailing - ou can catch great webinars from different regional experts as they showcase the different eCommerce challenges throughout the globe.

ACPN Leadership Committee

Sam Russo, MSIT, ACP, AAP ????? has joined the leadership committee, responsible for assisting both the ACPN program and social committees in executing year round planning and promotion of the annual Automotive Content Professionals Network (ACPN) /Connect Conference, an event attended by over 900 automotive aftermarket professionals each year.

?? Mark your calendars! Auto Care Connect 2025 will be May 12-15 in Phoenix, AZ

Recommended For You

Podcast: Auto Trends Episode #19 featuring Sam Russo on the importance of a sound data strategy. Some highlights:

• If you don’t have your foundational data right your Data House will tumble
• Digital Maturity - the industry is fragmented and everyone is at a different place in their digital maturity.
• What are the implications for HD not doing online selling?
• How is Pivotree like an F1 Pitcrew for your business?

Download: The ACES & PIES Mastery Guide to discover:?

• What ACES? and PIES? standards are all about
• Elevating your business with better compliance
• Navigating the risk of non-compliance?
• Finding a frictionless and actionable roadmap to ACES? and PIES? mastery

Blog: 5 tips to going digital in the heavy duty aftermarket