Tips To Reduce Your Packaging Cost
Packaging can add value to the customer's experience by presenting your products professionally.?
A customer's purchasing decision will be greatly influenced by the packaging of your product, so it should never be ignored.
With a better understanding of how packaging costs will affect your budget, you can plan to reduce them.?
Quality doesn't have to suffer when costs are cut.?High quality packaging that enhances your brand narrative and serves your customers can be created at a more reasonable cost.
Any brand, whether it's a luxury brand or a restaurant service, can benefit from custom packaging.?
Advertisers and marketers are now focusing on creating trendy and shareable packaging.?
In order to increase brand recognition and exposure exponentially, organizations are integrating unique and creative packaging into impactful digital marketing campaigns.?
It can be challenging to maintain a balance between communicating your brand and managing your budget at the same time.
To achieve the perfect balance, here are the top considerations for you!
Material and structure savings
A custom box's material and structure are vital to its success when it comes to packaging.By enhancing your product presentation, you'll also be able to optimize your brand identity!
The best way to ensure your product will make it through the shipping process and reach your customers safely is to purchase top quality material.There is no need to spend a lot of money on high quality materials when they are not necessary.?Maintaining low packaging costs requires making thoughtful decisions when it comes to custom packaging.
When you minimize the dimensions of your packaging to the smallest size your products need, you will actually save on costs and ensure the safety of your products at the same time.
The following are some examples of materials and structures you should consider when creating cost-effective packaging.
Board made of corrugated fibres
Cheaper materials don't always mean sacrificing quality.
When making cost-effective boxes, corrugated fibreboard is one of the best materials to use.
Fiberboard is made up of fluted corrugated sheets sandwiched between strong paperboards.
For long-distance shipping and handling, this material provides a stable cushioning for any product.
You can customize the size and thickness of corrugated material based on how fragile or heavy your stuff is.
Corrugated fibre board isn't just cheap, it's easy to manipulate and assemble.
You save time and money by not having to tailor your packaging to your products, so you can save time and money!
By standardizing your corrugated packaging structures, you will reduce your costs.
Among the most popular standardized structures are;
Even if you stick with standardized structures, you can still create a unique package.
Depending on your brand's needs, you can choose different sizes, artwork designs, and finishes.
A variety of branding opportunities can be achieved with corrugated packaging through printing and finishing.
The folding carton
Another excellent material for building cost-effective boxes is the folding carton.
Lacking the budget to opt for premium packaging?
Your solution is the folding carton!
Using this material, you are able to achieve the same premium feel you are seeking in premium packaging, with a variety of paperboard options to choose from.
Packaging as a whole uses this affordable box option extensively.
How widespread is it?
Well, the body cream you used this morning came in a folding carton box.
A folding carton offers a wide range of opportunities for your products and brand, without breaking the bank.
Your eco-friendly shoppers will appreciate Kraft folding cartons since they are made of recycled materials and 100% recyclable.
Because folding cartons are widely available, their manufacturing costs are low, resulting in high quality products
Due to their flexibility, folding cartons are able to take on unique shapes and sizes not commonly seen on the market.
The cost of obtaining your unique shapes will be higher, however, if structural engineering services are necessary.
In order to put new structures on the market, they must be tested for efficiency. Spending more time and money.
You can lower your packaging costs and ensure the safety of your products by choosing standardized structures.
There is less room for damage to packaging as a whole since there is less movement.
The following are some popular standardized folding carton structures;
Standardized structures still offer opportunities for differentiation.
You can create a box that exudes luxury and class while still maintaining a smaller budget with Folding cartons' printing and finishing capabilities.
Bags made of paper/plastic
You may already be aware of the benefits of gusset bags if you are shipping edibles or products that need extra protection in your packaging.
Especially in the food packaging industry, gusset bags are invaluable for protecting products.
You can add more branding to your packaging by using these bags to ensure your product doesn't move around during shipping.
Paper and plastic gusset bags are both inexpensive and valuable for building a brand narrative.
Gusset bags offer easy access and functionality for consumers.?
You automatically make your product more user friendly from a customer's perspective by packaging it in a bag.?
It is possible for your customers to purchase your product and take it with them as soon as they leave the store or leave their mailroom without opening the entire package.
Additional Packaging Materials
Customizing already affordable packaging is not a problem.
If you can't afford elaborate custom packaging or you are satisfied with your stock packaging, small businesses may benefit from adding a personal touch.
A unique and personalized touch can be added to any packaging with a few small custom touches.
Inserts and tissue papers
To add padding within your packaging at an affordable price, tissue paper and paper inserts are an excellent choice for shipping large or breakable products.?In boxes that contain more than one product, this is especially useful. To enhance your unboxing experience, you can add padding between the products and/or display them attractively.?You may want to consider the following insert options;
On this list, paperboard and plastic tray inserts are the most cost-effective.
Display items such as cosmetics, candles, and more on paperboard trays, which give your products extra support and protection.
For things like cookies and baked goods, plastic tray inserts are especially helpful in keeping products separated within one vessel.
Customized Sleeves
Many businesses believe that custom sleeves are too expensive for their budgets.
This is not the case, however.
Adding them to your packaging may just give your product the boost it needs.
The benefits of custom sleeves go beyond marketing and brand exposure. By offering your product extra sealing capabilities, it also adds a layer of functionality to your packaging.
An authentic connection is what consumers seek when they see custom sleeves on any packaging.
Adding this luxury touch to your cost-effective boxes, whether they are custom or generic, will make your customers feel like they are getting a high-end item at a bargain price.
领英推荐
Labels and stickers
Brands and products are represented by packaging. You might not be able to afford custom printing for every box, however.??
Labels and stickers are one of the simplest ways to add some character and shameless brand promotion to your packaging. Direct communication with your customers can also be achieved with stickers and labels.?
Your customers will feel that your business is attempting to make an authentic connection with them with a simple thank you, product instructions, or more information about your brand.
Everywhere should be branded with your company's logo. If you opt for plain packaging, stickers and labels may be the answer to your branding strategy. Stickers become cheaper as you buy more, making them a great choice for those seeking to minimize costs and maximize branding.?
Cost Effective Volume Planning
The volume planning process involves details such as the quantity of your orders, your product launch plan (your timeline), and setup costs.?
The details of your project and the packaging decisions you make are crucial to determining the price range.?
Is there a price difference between small and large projects? What's the reason for that??
You should keep in mind that setup costs are included in the pricing.?
Setup costs are related to preparing the machine for your project specifications so that it can produce the boxes you require.?
The process involves cleaning the machine and tooling, changing the dyes and cutting components of the machine.?
Each time you order a new batch of small units, manufacturers will need to set up the machine according to your specifications.?The packaging machine only needs to be set up once for large run projects.
In summary, you will save money on larger run projects.
Budget Printing
Having the ability to customize your branding is what makes custom packaging so appealing for businesses.
It is also possible to save on printing costs based on the quantity of your order.
In terms of cost-effectiveness, offset printing is more cost-effective than digital printing depending on your quantity.
Printing digitally is the most cost-effective option for low-run projects.
If you compare offset printing with digital printing, keep in mind that color accuracy might not be as high.
Metal plates are used in offset printing to layer color onto sheets in rapid succession and stamp designs directly onto the sheet.
Newspapers and magazines are also typically produced this way.
In large-volume print runs, it offers excellent image quality and cost efficiency, but it is too expensive and time-consuming to use in low-volume print runs.
Alternatively, you can print digitally in your home office with a laser printer or an inkjet printer.
Low-volume jobs can be handled quickly and affordably with it.
The color fidelity and material flexibility of offset printing cannot be matched by digital printing.
It should be noted that digital printing is still a viable option if you're looking to print more minimalist and simple designs.
To keep printing costs low and packaging quality high, request a digitally printed prototype and offset print your large volume orders.
You will be able to proof your packaging before investing in the higher-quality version, while keeping your printing costs down.
It is possible to use either digital or offset printing on corrugated packaging.
It is preferable to use offset for designs that require additional processes, such as spot UV and foil stamping, and that require a volume of more than 1000 units.
Digital is the best option for smaller runs and simpler packaging designs for e-commerce.
Offset printing is recommended for paperboard packaging, especially for cosmetics, pharmaceuticals, and small retail packages.
What's the reason?
For smaller text and designs, offset printing delivers clearer, more vivid output.
In order to communicate important information to consumers, you need to maintain clear and concise information on your packaging.
Comparing and contrasting printing costs begins with selecting your printing method.
Depending on your industry niche, you also need to determine where on your packaging you will be printing!
Your packaging will likely see some wear and tear during shipping if you are an e-commerce business.
Your brand will be at the forefront of the entire unboxing experience with interior printing or two-sided printing.
Interior printing of your affordable boxes will not only save you money, but will also reduce the amount of resources used.
A packaging's interior can act as a direct channel of communication between you and your customers.
Your packaging will blend in with the rest of the boxes waiting in the mail room to be collected if you run an e-commerce business.
You can make a lasting impression on your customers during the unboxing experience.
Your box's interior will grab your customers' attention and maybe even inspire them to post about it online. Thus, gaining more exposure to your brand and products!
Selecting the Right Manufacturer
Packaging is manufactured at a specific location!
When choosing where you want your packaging produced, it's important to compare and contrast each manufacturing network's expertise, certifications, and processes.
It's also important to consider whether you want to work with domestic or international manufacturing companies, based on their certifications and offerings.
Pricing, quality, and other specifications of your project will determine whether you choose domestic or international manufacturers (e.g. sustainable effort, shipping method, etc).
Logistics Planning Reduces Costs
Similar to how transportation has different routes for getting from point A to point B, logistics assists in planning the most efficient packaging methods and routes.
Transportation is one of these factors.
You may find some options more efficient and cost-effective based on the location of your manufacturer and the timeline you have.
In deciding which mode of transportation to use, you will need to consider your timeline and deadlines.
The distance between your business and the manufacturer may also affect whether air shipping or ground transportation is a better option for you.
Your packaging specifications can affect the cost of air shipping.
Depending on which is more expensive, air shipping will charge dimensional weight or actual weight.
It is most cost-effective to ship by sea if your timeline is loose and flexible.
As most sea shipping companies charge you by volume, opting for collapsible packaging will save you money since you can fit more boxes per pallet.
Your shipping costs will likely go down if you choose lightweight packaging.
Heavy goods will be transported by air and sea more slowly, but at a lower cost.
It is possible to ship by ground nationwide, but the costs will vary based on the weight and dimensions of the products.
Consider how much it will cost to ship the custom box design and packaging based on the combined weight and dimensions of your product and packaging.
In order to determine how much your custom packaging shipping journey will cost, you need to understand the combined weight of the item and its packaging.
If you're looking for cost savings, we know custom packaging and custom boxes can be a challenge.
Luckily, Ketsana pack has a wealth of experience in the field and is always happy to help you review and optimize your packaging options.
---------------------------------------------------------------------------------------------------------------
Packaging Knowledge
Packaging Benefits
Packaging Design & Concepts
Packaging Case Study