Tips to prioritize the customer experience & how to tell if your digital marketing is automated

Tips to prioritize the customer experience & how to tell if your digital marketing is automated

Customer experience is king! ??

In this insightful edition of our newsletter, we're diving deep into proven strategies for delighting your customers and driving sustainable growth.

But that's not all!

We're also tackling the crucial topic of marketing automation with an eye-opening guide. You'll learn how to spot true multi-channel automation from manual processes in disguise. These insights will ensure you're capitalizing on real-time trends, scalable campaigns, and consistent messaging across locations.




Tips to prioritize the customer experience

In today's competitive landscape, providing an exceptional customer experience is crucial for businesses to thrive. In this episode of the Local Marketing Lab, Matt Wampler , an award-winning former franchisee turned tech founder of ClearCOGS , shares tips to prioritize the customer experience for driving growth.


Topics discussed in this episode:

1?? The importance of building in public and sharing behind-the-scenes stories

2?? Prioritizing exceptional execution and customer experience over excessive marketing

3?? The power of authentic storytelling and transparency in modern marketing

4?? Leveraging data and automation to enhance local marketing efforts

5?? The evolution of marketing from overly polished campaigns to real, relatable content


Listen and watch now:


New episodes will be posted every Wednesday! Register now for Episode 39 with Elaine Patel , director of local store marketing at FAT Brands Inc. :



7 ways to know if your digital marketing is automated

Are you getting true marketing automation or just an outdated manual process dressed up as "automation"? In our latest blog post, we dive into 7 critical questions you should ask yourself (or your marketing provider) to determine if your digital advertising is really automated.


This insightful article covers:

  • The key benefits of true multi-channel marketing automation
  • How real-time ad deployment allows you to capitalize on trends
  • Why automation is essential for running low-budget test campaigns
  • The importance of being able to dynamically adjust live campaigns
  • How scalable automation supports consistent messaging across locations


By the end, you'll have a much better understanding of what constitutes genuine marketing automation in today's digital landscape. Check out the full post to ensure your advertising efforts are taking full advantage of automation and not being held back by outdated manual processes.


Read now:




Tips of the Week



Tyson Mickelsen

Content Marketing Manager | Graphic Design, Branding, Social Media | I help multi-location businesses increase their CTR by 800% with local digital marketing ads

9 个月

I really liked how Matt talked about not hiding behind your brand. You got to be yourself — people buy from people!

In case you missed Matt Wampler's episode yesterday, you got a shoutout! ??Eric Knott from PDQ Restaurants ??Shawn P. Walchef from Cali BBQ ??Nabeel Alamgir?? from Lunchbox ??Ashwin Kamlani from JUICER ??Andrew Simmons ??Charlie Eblen from Single Tree BBQ ??Paul T Tran from Pepper Lunch Restaurants

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