Tips for Ordering Branded Products

If you haven’t added promotional products to your marketing mix, you are missing an opportunity. Promotional reinforce your brand every time the recipient sees or uses them.?

Branded promotional products also tend to be kept for more extended periods than traditional marketing pieces, giving you a very low cost per impression.?

Ordering these items isn’t like ordering traditional printing. Here is a quick checklist to make the most of your investment when considering promotional or branded items.

1. Stick with simple designs. Don’t try to overload the product with text copy or images. Often, a phone number and logo are all you need to show your brand, especially on smaller products space is limited.

2. Build in lead time.? You may be used to being able to place rush orders for brochures and direct mail, but promotional items require more lead time. Plan at least several weeks in advance.?

3. Think in a single color.? There may not be a significant difference in cost between single-color and multicolor printing in the print world. In the promotional products world, there is. Use single-color versions of graphics and logos to keep the cost down on many promotional items.

4. Plan for the price break. In the world of commercial print, you don’t want to over-order products simply to get a price break. Promotional items will go out of date less quickly, however, and the price breaks with volume can be substantial.?

5. Consider the final mailing size.? If you are going to be mailing your promotional items, remember to consider mailing costs, too. A more expensive promotional item that ships flat may have a lower overall cost?

Print Still Works; Promoting your brand with promotional products is smart marketing.