Tips to Optimise Your E-Commerce Site for Mobile Shopping

Once you understand what mobile commerce is and why it is important for your business, you must create your online store and have it ready for mobile selling. With the right website-building software, this procedure can be super simple and can assist in building strong mobile optimisation for your business.

Text messages and notifications are two distractions that can interfere with mobile purchasing. Let’s have a look at some ways that you can optimise your website so that you can climb the ladder of success and increase your sales.

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1. Select an online store platform.

If you are just getting started in the eCommerce industry, the first step is to decide how and where to set up your store. Choose a platform that makes customising and optimising your store straightforward, so you can focus on growing your business.

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2. Place products and descriptions online

After you have completed the set-up of the primary pages of your website and your content, you can begin adding your products to your store. Even on a smaller screen such as a mobile or tablet device, your images should be consistent and of good quality.

Create product descriptions that suit your brand’s tone while also containing important information that shoppers should be aware of. If you offer handcrafted jewellery, list the materials you used and the recommended maintenance procedures. Keep descriptions brief and succinct to avoid needless scrolling on a smaller screen.

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3. Choose how to mobile-optimise your website.

Many website-building tools already feature some form of mobile optimisation, such as an adaptive or responsive design, to guarantee that your site operates successfully across all devices. Due to an adaptable design, every Squarespace site runs quickly and adapts to any screen size. Images and text will automatically adapt or relocate to fit the size of the screen without causing visual issues such as cut-off images.

Another option is to design a website that is entirely optimised for mobile devices, also known as a mobile-only site. Unfold Bio Sites make it simple and quick to create a branded mobile-only site with links to your store and items for easy access on smartphones and tablets.

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4. Make your store's mobile navigation simple.

When it comes to optimising mobile site features, think like a user. Create categories, enable filtering and sorting of items, or include a search option to make it easy to find your store and browse it.

The less time a consumer has to spend searching for and viewing your products on any platform, the easier it will be for you to produce a sale. A positive online experience also improves users’ perceptions of your website and business as a whole, fostering trust and encouraging future repeat visits.

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5. Place elements and text with consideration for a phone screen.

When you optimise for mobile, you don’t just consider the smaller screen; you also consider the reach of your client's fingertips. Even when the size has been reduced, the text on your website should be readable, and the images you employ should be able to effectively represent your intended message or essential product qualities.

To avoid visitors fumbling with their phones or accidentally clicking on the wrong links, website components such as the navigation menu and search bar should be easy to identify and reach with the tap of a thumb.

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6. Create quick and easy mobile transactions

Up to 69 per cent of shopping carts are abandoned during the checkout process. Although you have influence over the structure of your website, not all causes for a transaction being abandoned are; Long forms that involve extra steps throughout the checkout process or redirect consumers away from your website may drive them to abandon the process too soon. Make information on refunds and exchanges available from the checkout so that customers feel confident about making a purchase.

You can change your website’s checkout process to make it easier to complete the steps. If you want to provide clients with the opportunity to register or log in, include a check-out as a guest option. Even better, offer express checkout options that pre-fill address data and reduce the number of clicks requires to complete an order.

7. Connect your social media to your store.

Once you have completed the effort of making your store mobile-friendly, you’ll be able to attract new customers. Integrate your store into your social media accounts by linking it to your profile, allowing consumers to buy directly from the social media site, and utilise your platform to advertise your goods and brand.

Since social selling allows you to place your products where your customers already spend the majority of their online time, it’s an excellent way to boost mobile commerce sales. It feels easy since they can buy something without having to stop exploring.

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8. Add features that can increase your sales.

As soon as you're up and running, you may begin including features to increase your sales.

Try these typical tactics:

●?????If a consumer leaves their cart empty, add automation that sends a follow-up email.

●?????Create a welcome email that is sent automatically and contains a coupon.

●?????By launching an email newsletter, you may establish a relationship with your customers.

●?????Give customers the option to "buy now, pay later" so they may spread out their payments.

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Creating a professional eCommerce website that is optimised for mobile sales can be straightforward if you follow the recommendations. Not sure where to begin? Allow us to assist you.