Tips for merchants over the festive shopping season

Deck the carts

The holiday season is here! And if you haven't already been?optimising your WooCommerce or Shopify site for festive shoppers, now is the time. In our latest blog, we'll walk you through these essential tips in more detail, helping you maximise sales and enhance customer experience:

• Seasonal promotions such as?limited-time discounts, gift-with-purchase offers, and multi-buy deals, made visible with banners and pop-ups
• Personalised product recommendations to drive up average order value
• Optimising web?speed for?fast page load times and smooth performance, even with high-traffic spikes
• Gift-ready packaging to add a personal touch
• Extended return policies to ease concerns
• Eco-friendly delivery options
• Seamless checkout journeys?to reduce?cart abandonment,?with guest checkouts, clear shipping policies, and diverse payment options
• AI-powered chatbots to help manage queries quickly, improving customer service during peak times
• And lastly, consider using augmented reality (AR) for product previews

Read the full blog to dive in deeper!

Keep reading... ??

Quick clicks

Cleanse your brain palette

• Watch all of this year's?stand-out Christmas adverts in The Drum’s 2024 Christmas campaign round-up.
• Name a better?time of year for an eCommerce store safari, we'll wait. Here are 30 Christmas marketing examples?you need to see.
• Sleigh your holiday sales with?inspo,?instructions, and?insider tips?to guide your seasonal strategy in Woo's complete guide to?TikTok.
• It's written in the stars. Find out your marketing star sign using this completely serious quiz by The Marketing Meetup.
• #TikTokMadeMeBuyIt lives on. Here are?the top social media trends for eCommerce brands according to Shopify.
• And finally, we've written about?evolving websites for Oxygen Activeplay for 9 years and IOP Publishing's Physics World for 5 years.

That’s all, folks!

Festive greetings, and we'll catch you next year. ????