Tips for making your website stand out
Shivendra R.
AI Product Marketer & Strategy | Automation & AI Agents | B2B Growth | I love building & marketing AI products that solve real problems.
Elements of a great website
What makes a website great depends on whom you're trying to attract.
For example, if you're looking to attract students to your website to book a plumbing appointment, you'll want to design your website differently than if you're trying to sell croissants at your bakery.
Ensure your website content and layout are optimized for a good customer experience.
Sites that are attractive, easy to navigate, and informative tend to be more profitable.
1: Be relevant
Your ads should align with the information on your website to create a seamless experience.
Make sure to keep your website up to date with your current offerings.
2: Be accessible:
Help people find what they’re looking for with a well-organized design on both mobile and desktop.
3: Get insights
Want to track conversions accurately on both mobile and desktop?
We’ll create a business profile optimized for your ads using your Google My Business profile, if you have one.
You can choose either your own website or the profile we’ve created for you when editing your ad.
Monitor and test your website
After your website is up and running, you can monitor its performance and look for areas to improve.
To identify those areas, you might consider using Google Analytics.
Google Analytics tracks your website's visitors and tells you how many times your website's pages were viewed, how long people spent on your pages, where your visitors went after viewing a particular page, and more.
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