Tips to increase sales in summer

Regardless of whether your company has a physical shop or an online shop (even both at the same time), it is very common for most products to suffer a significant drop in sales in summer.

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Only the fashion sector (traditionally the most favoured by the summer sales) and some specific products related to sports are the ones that see their revenues increase in the months of June, July and August. For the rest, however, the summer period is practically synonymous with drought.

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This is nothing new and is unlikely to change in the future. In summer, most people think about leisure and holidays, two factors that concentrate consumer spending on services, specifically on leisure-related experiences: restaurants, cinema, travel, etc.

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But this does not mean that we have to resign ourselves. You can always take actions to help slow down the drop in sales and, at the same time, you can take advantage of this period of less work to plan actions and campaigns in the short or medium term.

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Get in on the sales, whatever your sector!

It may seem like a simple tip, but the price factor is a determining factor for the vast majority of products and for the vast majority of customers, so make sure you take advantage of the sales period to make attractive offers.

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If you have made a good import of products, it is quite possible that you have a good profit margin on the items you sell, so be encouraged to lower the price! Remember that in times of low sales it is better to sell a lot at a good price than to sell a little at a much higher price.

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Create a sense of urgency

In marketing, creating a sense of urgency (or a sense of alarm) often works very well, especially when it is accompanied by other actions. If you have the margin to lower a product by 15%, try lowering it by only 10% with the concept "last units". Many users perceive concepts related to low stock before they perceive low prices, so check it out!

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Differentiate yourself from the competition

In this blog we have already talked about the importance of differentiating imported products from those of the competition, but this advice goes a little further.

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It's not just about differentiating your products, but also about adding value to the service you have with small actions that can be very valuable, such as interest-free financing or increasing the repayment period.

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Interact with your consumers

While social media is admittedly one of the best ways to interact with your audience, it is not the only way. Try organising a contest. On the Internet, these actions are easy (and cheap). If you only have a physical shop, why not try running a raffle among all the people who leave you their name and email address? It's a great way to expand your database!

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Force the increase of your average ticket sales

This strategy should really be carried out all year round, but at times of low sales, such as the summer, it's an excellent technique to ensure that, since there are fewer customers, those who do buy spend more.

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If you know, for example, that the average spend of your customers is €30, run a promotion that will inevitably force the customer to spend a little more; for example: "on orders over €35, we'll give you a free beach towel" or "Get a 10% discount from €40 purchase".

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These are some tips to increase your sales this summer, which can work in most sectors. However, it is important to bear in mind that, for any business, it is essential to carry out a market study before starting to grow and expand, where you will analyse the strong and weak periods of sales.

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At the same time, and as we saw in the post on the first steps before importing, the preparation of a business plan and a marketing plan are also two essential tools that, if they are well worked out, will provide the answer to how to increase sales in the summer.