Tips on how to conveying value to consumers for your beverage menu
Nestlé Professional
Helping you achieve your ambitions and Making More Possible in Food Service, every day.
How can you reassure your coffee consumers of the value of the coffees that?you are?providing them out of home?
Nestlé?Professional’s team of barista and coffee experts have some suggestions to help you:
-?Quality and Craftsmanship:?Build a narrative around quality-focused elements that matter most to your customers,?such as sustainability and sourcing, various unique preparation methods, roasting, and handcrafting. Your customers will?appreciate the added value your premium ingredients and methods provide.
-?Flavor Descriptions:?Did you know that coffee has more than 850 aromatic and flavor components*??Use meaningful?and evocative language to describe the unique aromas and flavor profiles of your coffee products. Descriptive and?powerful words like "creamy," "smooth," "balanced," "mellow," or "acidic," help your customers understand the palate?sensations of your coffee.?Highlight additional tasting notes, like mouthfeel and body, to provide a fuller sensory?experience.
- Do Good, Communicate It:?Today's consumers care about the ethical impact of their purchase, so communicate your?unique and memorable commitment that supports your social and environmental aspirations. Make sure your messaging?is clear and consistent across all media platforms and train your staff to share your message with customers.
Let's?work together to offer innovative coffee experiences that will captivate your customers' senses.
Our team of?baristas are available to work with you to Make More Possible for your customers.?Learn more on our latest 2023 Beverage Trends Report.
Visit?www.nestleprofessional.com?for?more information.?
[*] Preserving Freshness: A Race Against Time – 25 Magazine: Issue 4