Tips on How to Build Your LinkedIn Following

Growing your LinkedIn newsletter subscriber base sustainably without burning out involves strategic planning and consistent efforts. Here are some practical tips:

1. Consistent Content Schedule: Establish a regular posting schedule that you can maintain, whether it's weekly, bi-weekly, or monthly. Consistency helps build anticipation and loyalty among your readers.

“Try not to over think what to write about. Just get in the habit of writing.”

Once you get into the habit of writing. At first, it will feel weird and you will second guess yourself. But once you get better at it. You will realize that it’s a pretty cathartic exercise not mention it will help you stand out from the competition.

2. Quality Over Quantity: Focus on delivering high-quality, valuable content. Each newsletter should provide actionable insights, tips, or engaging stories that resonate with your audience.

Just share experiences of what you are currently going through. I guarantee you. You aren’t the Only One Going Through This.

3. Engage with Your Audience: Respond to comments and messages from your readers. Building a community around your content can help boost engagement and word-of-mouth recommendations.

Find your People that will always support each other. You will naturally find your tribe because of shared interests or when fellow coworkers.

4. Leverage LinkedIn Features: Use LinkedIn's native features like polls, articles, and posts to promote your newsletter. Create teaser posts that give a glimpse of what readers can expect in your upcoming newsletters.

Create a combination of all of the above. The more you mix and match, it will help you build your reach.

5. Collaborate with Influencers: Partner with industry influencers or thought leaders for guest posts or interviews. Their followers might find your content valuable and subscribe.

The best part of being an influencer and that you will naturally find super interesting people to collaborate with. This is probably one of the best parts about putting yourself out there. You never know who you are going to meet.

6. Promote Outside LinkedIn: Share your newsletter on other social media platforms, your personal website, or in relevant online communities and forums.

Don’t be afraid to cross pollinate. All of it adds up and everyone has different platforms that they prefer.

7. Optimize for SEO: Use relevant keywords and hashtags to increase the visibility of your content. This can attract new subscribers searching for related topics.

Be careful not to over think this as well.

8. Offer Exclusive Content: Provide exclusive content or perks for subscribers. This can be in the form of early access to articles, special reports, or members-only webinars.

9. Analyze and Adapt: Use LinkedIn analytics to understand what content performs best. Adjust your strategy based on what resonates most with your audience.

10. Encourage Sharing: Ask your readers to share your newsletter with their network if they find it valuable. Word-of-mouth is a powerful tool for organic growth.

11. Networking: Continue attending networking events and conferences. Share your newsletter with the connections you make, and explain the value it provides.

12. Automate Where Possible: Use tools to schedule posts and manage your time efficiently. Automation can help you maintain consistency without overwhelming you.

By implementing these strategies, you can steadily grow your subscriber base while maintaining a healthy balance to avoid burnout.