TIPS FOR HANDLING OBJECTIONS IN SALES.
Simon Frimpong BMS,MSc
Digital content creator l Business Manager l Sales Coach l Project Manager l Business Consultant l Data Analyst l Brand Activation Manager l EDGE Dialogue
We all have the natural tendency to sell.
A sales job is synonymous with a radio broadcasting job; you touch lives each and every day with your message of hope and optimism.
You do not stop being curious about what customers want and desire. Unending passion is needed day in and day out for you to win.
Even if you haven't sold a physical product, you may have to sell yourself or pitch your capabilities to an interview panel or your line manager.
You may as well pursue a girl you like using your biggest arsenal, that is, sweet words or flattering compliments to melt her heart combined with a winning mentality to persuade her to like you.
You don't backtrack when the girl gives you initial objections.
Studying successful sales professionals overtime ,one thing that sets them apart is their penchant for not giving up on a sale.
Objection is no denial, but rather a buying signal.
Even when she says no,you persist until the girl gives in to your proposal.
It may take days, months, or years for your proposal or a deal to be sealed or come to fruition.
Be prepared for possible objections by the customer and never be complacent when dealing with customers.
Plan and anticipate possible objections a customer may raise before any cold call.
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It is imprudent not to plan and be caught off guard with objections you don't have a measured response to.
Have you ever handled a difficult customer before?
Knowing the right customer style is a key ingredient in planning for objections.
An analytical and theoretical customer needs to be approached differently to a more practical and pragmatic person who looks out for your unique selling proposition impact on his or her business.
A sales person needs to be commercially astute and well versed in commercial talk to handle an analytical customer.
There are customers who are unsure of their buying decisions and will give you a " hold on for a while or go and come back later, I will buy" kind of vibe. They will never make buying decisions on impulse.
I call them "reflectors."
Tactfulness and calm composure are required to clip the wings of the customer.
Relentless efforts to follow a deal through to the end are the salesman's utmost pledge.
Listen to and acknowledge customers?objections but never accept them.
Overcome the objections by refining them.
Trap pulses in your conversation with the customer to detect buying signals.
Immediately close the deal.
This is the way to handle objections!