Tips for Growing your Social Media Engagement
Kristin Gallucci
Brand-led Growth Marketer & Strategist | 2x LinkedIn Top Voice | Marketing Lead @ Cognizant (ex-Adobe) | AI Certified
FOCUS ON INSTAGRAM
If you’re not getting as many likes, comments, or new followers as you used to, don’t worry it’s not your brand and you are not alone. Accounts of all sizes are seeing less Instagram engagement on posts than they did in the past, which is troubling news for businesses that rely on Instagram for reaching their customers.
Here are a few tips to increase engagement:
1. Think before you hashtag – Instagram announced in Feb that it will be penalizing accounts for certain hashtag behavior, like using the same hashtags over and over and using banned hashtags. Review your hashtags and make sure they are not part of the banned list. To do this, simply search for the hashtag on Instagram. If the top posts section appears but nothing else, it’s likely that the hashtag was banned.
2. Post twice per day – once at lunchtime and once in the evening. This is when there is the most activity on the platform. However if you know your audience is most active at 11am and 11pm, schedule your posts accordingly.
3. Engage with your commenters – respond to every comment if possible. This tends to be one of the biggest downfalls. Even if you have 1000 comments, it’s worth the investment of time to respond to each and every one. This is how you build a loyal following.
4. Include a CTA within your post - Ask your followers questions and evoke response. Then be sure to respond to their answers. They want to build a connection with you.
5. Create a contest – this is one of the best ways to drive followers quickly. Partner with complimentary brands and create an exciting contest.
Thanks and follow me for more tips.
linkedin.com/in/kristingallucci
#coffeewithK #intagramtips #socialmedia #engagement
PARENTING SOLUTIONS
7 年I'm told I need to be on Instagram. But, I am technologically impaired and feel overwhelmed with my current efforts on Twitter, FB, and LinkedIn. I'm a writer, blogger, soon to be radio host on internet radio, and try hard to sell my books and book appearances. Can you help me at a reasonable cost?
Artist
7 年Amazing those link in bios ????
CEO Atria Education| Proven 4X growth and $30M revenue in CPG business| AI Evangelist| Values: Perspective, Speed, Growth| Leadership| Strategy I Execution
7 年Kristin Gallucci thanks for great tips. The hastags was really an eye opener and will check. Thanks also to Rodrigo MARTINEZ for sending me to this post.
Tech Leader | Internet Pioneer in Brazil | Ex Co-Founder @ hpG (exited) and STI Internet (exited) | Data Center | Growth & Exit Strategist | M&A | Startups | Mentor | Advisor | SDG
7 年Excellent tips Kristin Gallucci, thank you for sharing! Will also share your post. If I may add, consider the power of Instagram's link in bio. You can put a single link or you can get MUCH MORE juice out of it by using https://FYI.to (my startup). Check out how some of the PROs are using it: Jane Jackson ? Career Coach: https://www.instagram.com/janecareercoach/ Garin Kilpatrick: https://www.instagram.com/garin/ Joyce Candido: https://www.instagram.com/joycecandido/ and many others! Happy to provide additional information via DM or other. Thank you!
Leading the way! Striving to be the #1 Washingtonian over 50 & under 100!
7 年Thank you for the valuable info Kristin Gallucci.