Tips To Grow Your Private Health Providers, Laser Eye Surgery, Beauty, and Aesthetics Business

Below are some small, but simple powerful steps to scale, reduce stress, and achieve sustainable growth in your Business. Or at the very least, encourage you to think differently about your business.

?? Welcome to “Transform Your Business”, in Health & Wealth - Let's Grow!

Are you ready to take the next step in growing your Business sustainably and profitably? In this newsletter, we’ll share simple, but key insights and strategies that Private Health Providers, Laser eye Surgery, Beauty, and Aesthetics Chains elevate their business, streamline operations, and boost profitability.

This month, we’re diving into how you can work on your Business, not just in it, and set up a framework for consistent growth.

?? In This Issue:

1. 3 Signs Your Business is Ready for a Growth Strategy
2. Business Success Case Study: Doubling Profits in 6 Months
3. Featured Tip: Simple Steps to Streamline Operations
4. Actionable Steps to Start Today

1?? 3 Signs Your Business is Ready for a Growth Strategy

Running your business demands so much of your time and energy that it’s easy to get caught in the weeds of day-to-day tasks. So, how do you know when it’s time to start focusing on strategic growth? Here are three tell-tale signs that it’s time to scale:

• You’re Overwhelmed by Daily Operations: If you’re handling most of the calls, scheduling, and client management, it's time to establish efficient systems that let your team take ownership of these tasks. Are you and your People on the same page? Are you truly aligned to the SMART needs of the business?
• You Lack Mental Space for Long-Term Vision: When your attention is consumed by immediate concerns, it’s hard to focus on expanding and evolving. You constantly are stretched and have competing priorities that shift daily. A clear growth strategy can change that.
• Revenue Feels Capped: If your Business revenue has plateaued, or you’re working more hours without seeing an increase in profit, then optimised operations and client acquisition strategies could provide the breakthrough.

Pro Tip: If you’re experiencing even one of these signs, consider setting aside just 20 minutes weekly to plan one small, strategic improvement for your clinic. When is the last time you did that?

2?? Business Success Case Study: Doubling Profits in 6 Months

One of my recent clients, the owner of a mid-sized aesthetics chain, reached out when she felt her Business had “hit a wall.” She had a solid reputation but was overwhelmed with managing her team, wasn’t attracting the right clients, and felt the clinic’s potential was limited.

Solution: Together, we implemented our 3-Step Growth Framework. Here’s how each phase worked for her:

• Vision: We redefined the businesses brand to target high-value clients and set clear financial goals.
• Velocity: We streamlined her scheduling and client acquisition process, focusing on automated marketing efforts to attract clients who aligned with her brand.
• Value: We trained her team to own their roles, creating a more empowered, efficient environment. Conversions soared.

Results: In just eight months, her clinic’s revenue more than doubled, and she reported working 15 fewer hours per week!

Ready to see these results for your business?

3?? Featured Tip: Simple Steps to Streamline Operations

If you’re looking to improve daily efficiency, here are a few strategies to get you started:

• Automate Scheduling and Client Reminders: Tools like Acuity or Calendly streamline scheduling, reducing the back-and-forth and freeing up time for both you and your clients.
• Implement, enhance, or fully utilise your CRM: A CRM tailored to client-based businesses helps track follow-ups, client preferences, and communications, improving both client retention and service quality.
• Set Clear Role Ownership: Empowering your team by clearly defining roles can help reduce micromanagement, giving you time to focus on growth.

These small changes make a big impact on daily operations and set the foundation for more strategic growth.

4?? Actionable Steps You Can Start Today. A Mind-Shift

Let’s turn insights into action! Here are three steps you can start today to grow your clinic:

1. Audit Your Time: Track your workweek for one week, noting where you spend the most time. Are there areas you can delegate?
2. Engage with Your Team: Schedule a team meeting to discuss efficiency. What pain points do they experience, and how can you help them work smarter?
3. Define One Growth Goal: Whether it’s to attract five more high-quality clients or improve profit margins by 10%, write down a single, measurable goal to focus on this month.

?? Ready to Transform Your Business? We Can Help!

Let’s discuss how we can elevate your operations, profitability, and patient satisfaction.

If you’re ready to take the 1st step in controlling your business, click here to book a Discovery Call.

?? Message me on LinkedIn to learn more, or book a free strategy session using the links above.

Mark